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John Rich

iBeacon Case Studies: The Beginners Guide To Beacons - Lighthouse - 0 views

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    "McDonalds beacon case study (retail) 26 McDonald's franchises in Columbus, Georgia tested out iBeacon technology with its customers. Over the four week trial, the franchises were pushing special deals for McChicken Sandwiches and 10 piece Chicken McNuggets. The iBeacon powered promotions pushed McChicken Sandwich sales up 8 percent and Chicken McNugget sales up 7.5 percent. Based on the initial results of the pilot it looks as though McDonald's will continue to explore the technology for an additional 263 retail stores in the southeast. "Everyone is looking at their phones, millennials especially, and that's where we've decided to engage," Jack Pezold, a McDonald's franchisee of 40 years, said in a statement. Spotless beacon case study (enterprise) Spotless is an Australian owned and managed provider of integrated facilities management services. In 2014, Spotless partnered with Lighthouse to build and deploy a custom workforce management solution with the goal of reducing litigation claims in the commercial cleaning service line. The solution allowed Spotless to understand when cleaning KPI's are missed in real-time and produce employee location reports that can be used as legal defense against slip and fall litigation claims in shopping malls. Spotless has also been able to optimise their workforce and reduce operating costs by analyzing Lighthouse powered heat mapping of employee movements. The solution has been so successful that Spotless are extending the capability across other service lines including facilities management, security and maintenance. Read the full case study here. Pause Fest beacon case study (events) Pause Fest is Australia's premier digital event, aimed at supporting and showcasing the best in creative and tech from Australia and all over the world. In 2015, Pause Fest partnered with Lighthouse to deploy a network of beacons that delivered proximity based content and experiences to attendees, while enabling real-time event analyt
Simeon Spearman

Frenchies Go Gaga for Stupid Ads | Fast Company - 0 views

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    This Diesel campaign won the Cannes Lions International Advertising Festival
Emily Knab

iPhone app for Edinburgh Festival Fringe launched - News - THE DRUM - Advertising, Desi... - 0 views

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    music festival iPhone app helps navigate, journal about the shows, plot routes daily 7.22
Emily Knab

Digital Graffiti Festival Paints The Town Red (And Many Other Colors) - PSFK - 1 views

  • Last Saturday saw the 3rd annual Digital Graffiti festival in the resort town of Alys Beach, Florida.
  • The event began at night to create the best possible projection conditions where the artists used photos, computer graphics, animation and video, splashing them on the white canvases of the walls of the buildings, using HD-capable LCD projectors.
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    DOPE
Jinah Kim

Vine Movies Debut At Tribeca Film Festival - PSFK - 1 views

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    When social dictates new categories for art
Simeon Spearman

Concert 2021: Will Live Music Be Like This in the Future? | Evolver.fm - 0 views

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    When you walk around the festival using the arrow keys on your computer, you'll hear the music pan across your headphones; and if you walk past someone, you might hear them shouting something. If you walk past the beer tent, a virtual salesman will try to hawk you a virtual beer.
Rebecca May

I Believe in Advertising | ONLY SELECTED ADVERTISING | Advertising Blog & Com... - 1 views

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    At a music festival, Heineken set up a booth to print QR codes with a personal message to encourage meeting new people using the U-code as an icebreaker. They printed over 5,000 in 4 days. 
younginlee

Banjo Location App Takes You to the Olympics From Anywhere - Liz Gannes - Product News ... - 0 views

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    Banjo is a mobile social discovery app that aggregates photos, statuses and tweets tagged with locations. But here's one way Banjo could shine: It's launching a new "trending places" feature, where users can quickly navigate to any place in the world where a flurry of updates are being posted. You can imagine this being useful for planned and unplanned major events, from festivals to natural disasters.
Simeon Spearman

Summer Party Apps: The Vans Warped Tour App Helps Punks Rock | Evolver.fm - 0 views

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    The festival app, developed by app creator Alex Rude, makes potential headaches manageable while informing attendees about the bands before and during the day they attend. It has the usual stuff we've seen so far: a news section, official Twitter feed, band information, band Twitter links, photos, videos, and plenty of logistical help with perks like the Reverse Daycare Tent - an air-conditioned tent where parents can chill out while their kids are out doing things that their parents should probably be stopping them from doing.
Simeon Spearman

Sundance Film Festival Expands Online Video Offers - The Hollywood Reporter - 0 views

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    daily 1.19
Greg Steen

Audio Print Ad in 'Playboy' Talks Up Brazilian Music Festival - 1 views

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     mini-chip was inserted in the ad, allowing users to listen to an audio message whispered by a young woman.
Ivy Chang

Lionsgate and Tribeca are launching a video-streaming service - 1 views

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    film studio Lionsgate and Tribeca Enterprises, the media company behind the Tribeca Film Festival, announced today they are teaming up on a new, subscription-based video-streaming platform. The service will be known as Tribeca Short List and is slated to launch sometime during the first half of 2015. You can expect a "prestigious selection" of movie content from Lionsgate, which will be curated by Tribeca with help from "leading voices in contemporary culture.
dustinrthompson

FILM CODES by Brooklyn Film Festival - 1 views

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    All the scenes of a film compressed into a single film code. Unique to each film. Scan code and watch trailer from the film it was compressed from.
Simeon Spearman

Yahoo and Clear Channel Forge Digital Radio Partnership - The Hollywood Reporter - 0 views

  • As part of the multi-year agreement, Yahoo will begin using Clear Channel's iHeartRadio platform as its digital radio service and the station will promote both companies' content. In addition, the new joint venture will offer exclusive access to various concert series and other music events, including the two-day iHeartRadio Music Festival in September at the MGM Grand in Las Vegas.
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