Projection mapping at Vimeo awards - 0 views
Footwear Brand to Host Virtual Bear Hunt During Sundance - Adrants - 0 views
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In a partnership with GoldRun, Sorel is using an augmented reality mobile application to host the virtual scavenger hunt, during the first six days of the festival. Ten virtual Sorel bears will be placed in high traffic areas around Park City. The GoldRun app allows people to track down, interact with and collect the virtual Sorel bears. People who pose with the Sorel bear can email a picture via the app for a chance to win Sorel boots, access to VIP-only events, including Sorel Happy Hours, and other prizes.
Blink-182 Feeling Blue in New Partnership With AT&T - 2 views
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Also part of the campaign is the Blink-182 Film Festival You Didn't Know You Entered. The band explains: "To launch our first single in eight years, AT&T helped us search YouTube for every instance of fans using our music without our permission. And then we rewarded them for it." The band took all those videos and stitched together a three-minute clip, also posted below. "Thanks for being a fan," they write.
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