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no more free microsoft office 

Dragon Drive lets drivers listen, write, edit, and respond to both text messages and emails using only their voice and Nuance is also planning to add additional functionality to the service, including the ability to control music playback and search for directions. And since BMW is also one of the companies that will be supporting the upcoming Eyes Free feature for Apple's Siri, new BMW owners should have plenty of options when it comes to voice control.

swarovski has several executions to promote their brand.  first is the DNA helix installation that can tweet their holiday messages - live feed on twitter.  each friday they feature 3 tweets and they win swarovski jewelry. AR app allows people to hold their phone up to storefront windows and displays on street and see limited edition products 

This could be a good tool for brands who want to get content from sponsorships, etc., edited and posted as quickly as possible to social media.

In Barnes & Noble's largest Nook promotion yet, the bookstore chain is offering discounted or free Nooks to those who purchase one-year subscriptions to the Nook editions of People or the New York Times. It's the first time a major retailer has offered an e-reader free with a content subscription.

Smartphones are on a fast track to become the primary device for both creating and consuming digital content. According to the Pew Internet for the American Life Project, already a full 31% of Americans who own internet-capable phones browse the web primarily from their phones. These numbers are actually higher in emerging markets. What's more, there are at least three other factors at work here. First, images are global. They eschew all language and cultural boundaries. Photography is the only true universal medium. Nothing comes close. Second, images are distributable. The bandwidth required to transmit photos is minimal, yet the opportunities for quick, creative expression are plentiful. As of this writing, Apple's App Store alone has over 10,000 iPhone apps in its photo category -- many of them for editing. Photoshopping has been democratized. Finally, images are digestible. You can glance at a picture for as short or as long as you want. Photos are a non-linear, shared consumption experience. The same can't be said for video or even text.

Remember SnappyTV, the exciting social TV startup that won the award at the first Social TV Summit? The San Francisco based company is growing their advanced editing tools, and it recently announced "VTweets" - the ability to bridge the live video you capture on their platform with tweets. The two major features of VTweets include the ability to instantly select tweets to be highlighted at the appropriate moments within a SnappyTV playlist and the ability to embed playlists within web mobile and second screen environments.

After all three finish shooting and uploading their footage to Vyclone's servers, the app algorithmically cuts and edits a video using the four (or fewer) different video streams, creating one supercut out of all the footage. The app figures out who was shooting at that moment using GPS location data, and automatically includes those streams of footage into the cut.

Goal: The Wild Foundation, a non-profit dedicated to protecting the wilderness, started the Forever Wild Rhino Protection initiative to save Rhinos from extinction due to hunting in Asia.  Problem: Like all non-profits they had no money to create awareness and get support.  Insight: People don't always pay attention to these types of serious causes, but they sure seem to have a lot of time to watch silly viral videos on the internet.  Strategy: Find a way to have the message integrated into these silly viral videos... for free.  Solution: Download the top trending viral videos from YouTube, edit part of the video to include messaging about their initiative, re-upload the video with the same exact title as the original and call it YouTube Interventions. 

Huffington Post launches iPad edition

Now Paramount Pictures, the studio behind Paranormal Activity and all its sequels, is hoping to make it easier than ever for fans to create their own home movies inspired by the horror flick. To do so, it's partnering with mobile video editing app Ptch, allowing users to integrate filters, sounds, clips, and images from the movie series into their own mobile videos.

I love everything about this.

used in daily 6.23

Def Jam Rapstar lets users record their own rhymes in a "freestyle" mode over tracks provided by Konami and Def Jam. The freestyle mode uses the Playstation Eye or Microsoft Kinect to record video of the performer which can then be edited to include effects for upload to Def Jam's online community. Def Jam hopes the game + community will become a breeding ground for new talent.

I like that it is positioned as an "invisible pop-up shop"