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How Kellogg Used Social to Sell Crackers | Digiday - 0 views
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Could be interesting basis for social post. How low involvement consumer brands use social to generate sales.
Inside Sephora's Mobile Strategy | Digiday - 0 views
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Interesting case study, could be useful for L'Oreal.
15 Alarming Stats About Banner Ads | Digiday - 3 views
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11. You're more likely to survive a plane crash than click a banner ad. (Solve Media) 12. 15 percent of people trust banner ads completely or somewhat, compared to 29 percent for TV ads. (eMarketer)
5 Hot CES Trends | Digiday - 1 views
Agencies Fail to Lead by Example | Digiday - 1 views
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Not for sharing on Pulse, but good article driving the point home that we need to keep pushing for a stronger website, blog, and social media presence for Moxie.
P&G's New Approach to Digital | Digiday - 0 views
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"To address these [technology] forces, our vision is to build our brands through lifelong, one-to-one relationships in real time with every person in the world," Pritchard said. "The power of everyday people is driving monumental change and people power favors brands like ours. We have trusted brands that are part of everyday life. We genuinely care about serving people with superior benefits and doing good."
Why Marketers Need to Think Like Developers | Digiday - 0 views
10 Brands Using Responsive Design - 1 views
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Most brands have yet to hop on the bandwagon when it comes to utilizing responsive design on their sites. But Digiday found 10 brands - some major, others not as well known - whose sites are employing responsive design, allowing customers to easily access their content on a range of devices.
New York Times debuts the 'Snowfall' of native ads | Digiday - 5 views
Once bitten, twice shy: Brands rethink Facebook's role | Digiday - 0 views
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Related to our "Brands Flee Facebook" discussion today.
How the L.A. Times is redesigning for the mobile Web | Digiday - 0 views
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Will we see a shift from apps (curretnly at 86% of time spent) to mobile web? The LA Times sure does look sweet on an iPhone.