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People can now follow these user-generated magazines they like, just as they can follow other content on Flipboards. When people interact with their magazines, the magazine creator will get notifications. Flipboard will also highlight these user magazines in its content guide of topics that it curates.

Levi's is putting a new twist on its annual fall "Go Forth" campaign with a glossy virtual spread in social newsreader app Flipboard. The effort introduces a new ad format that Flipboard calls a "brand magazine," which combines all the images, content and social elements tied to a campaign into a single channel in the iPad app.

As an example, the company says Nissan could run a Promoted Tweet campaign on Twitter, then have the same ads, with the same creative elements and targeting, run in Flipboard. "Best of all, because Flipboard already integrates Tweets into the app, the Promoted Tweet will have the same look and feel that is native to the Flipboard experience," the post says.

The Gilt Taste mentioned in the Flipboard call

Users who follow The New Yorker magazine through iPad social reader Flipboard will start noticing advertising as part of the mix. The ads, beginning with a campaign by American Express, are part of a deal with the magazine's publisher, Condé Nast, which will be working with Flipboard on ads for Wired and Bon Appétit and other titles over the course of the year.

update on flipboard

the new flipboard for video

Just a sign that there's traction for more beautiful presentation of content from across the web. It would be cool to see if people are more likely to engage with content presented to them on an app like Flipboard vs. Facebook.

Could be cool to do a verizon catalog

"Thirty years after it introduced a new type of colorful, graphical storytelling to the newspaper world, USA Today will unveil a redesigned print publication on Friday that pushes further in that direction, and a complete overhaul of its website that it hopes will produce a more fluid, app-like experience that some would say resembles the Flipboard mobile app. The changes to its website, which will launch in beta on Saturday, feel the most drastic. USA Today sites registered 38.7 million visitors in August, up 48% from 26.1 million a year ago. And USA Today Sports Media Group, a subset of that overall number, grew 133% from 11.6 million to 27 million over that same period thanks in large part to the January acquisition of the Big Lead Sports network of blogs."