Group items tagged

saturation of apps with people getting degrees in developing them? 

different apps for taking 360 degree photos

Maybe an offshoot (or preshoot) of nano degree.

"Here are five lessons in the art and science of storytelling I learned by studying the pros ... 1) Adopt a newsroom mentality Make content development a core part of the way you do business - just as it is in journalism. Embed it in every department. Hire journalists just as LinkedIn, Qualcomm and others have done. Curate voices like we do on edelman.com. 2) Hand-craft your content for each venue Some companies try desperately to create singular pieces of content that can be simply be dumped in different places. That no longer works. Instead, hand-craft your content for each venue. Jonah Peretti, Buzzfeed's co-founder, summed it up best when he said: "Twitter is for your head, while Facebook is for your heart." 3) Cultivate superstars who have a POV News and information, to some degree, is commodity content - it's everywhere. Deep, thoughtful analysis, however, is in high demand. Just as the New York Times has Nate Silver and ESPN has Bill SImmons, you too can grow and cultivate rock stars who create thoughtful content with unique analytical point of view. 4) Be relentlessly data driven Speaking of Mr. Silver, if there's one thing he taught us this year it's that data rules. Follow in his footsteps in not only how you use data to inform and deliver your storytelling but also in how you measure your results. Many newsrooms, for example, now have real-time dashboards that help shape their decisions. 5) Let constraints fuel creativity Finally, it's often hard to convince management to put resources behind content until there's proven ROI. However, constraints can breed creativity. The Wall Street Journal's daytime video network, for example, was challenged to cover the Olympics without footage. So instead it creatively turned to using puppetry - and with great success. Be creative to get around constraints."

ipad software let's you pan when watching videos 

To show just how prevalent brand images are across the web, Stipple built an image calculator for Ad Age readers at stipple.com/imageaudience. Just input a brand's URL to see how widespread its images are. for BMW, for example, 405 million hits come up (at this writing) in just the past seven days. Stipple falls into the same space as ThingLink and Luminate, which both attach a commerce element to images. The idea of image-based commerce has marketers excited about services like Pinterest and The Fancy. But in order to capitalize on this opportunity, sellers need a system to assert some degree of control - a way to keep the information associated with their products consistent across the web.

The first promising stat is that tablet publications keep readers' attention, with 56 percent of DPS content being read for 25 minutes to 2.5 hours each month. Nine percent of readers spend up to 5 hours a month reading tablet publications. One of the reasons for these un-Internet-like attention spans might be interactivity. Tablet publications are packed with slideshows, videos, 360-degree images, and constantly updated content from the web.