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"Retailers as disparate as Williams-Sonoma Inc. and Home Depot Inc. have become much better at tailoring e-mails to specific customers rather than the one-size-fits-all blasts that once dominated this type of marketing. Measured by sales per dollar spent, e-mail outperforms social-media advertising three to one, according to the Direct Marketing Association, a trade group founded to provide accurate marketing data. That explains why retailers will send 19 percent more e-mails this year."

"But advertisers have loads of their own offline data from existing customers that they have not been able to use to target search ads. Conversions API allows those advertisers to upload phone numbers and in-store purchase data and use that information to target search ads through DoubleClick, Google's search ad system. Google's announcement was thin on details. It says advertisers can now "upload new conversions to account for in-store transactions, call-tracking, or other offline activities, or edit existing conversions to account for discounts, returns, credit, or fraud.""

"Ultimately, [these technologies] may lead us to an autonomous vehicle, but there are a lot of things that have to happen. Society in general has to approve of all this. A trust has to be built with customers."

The personalized profiles feature fixes the aforementioned problems by separating viewing activity for each person using the account. Each person also gets to choose a custom avatar for their profile, and label it accordingly (Dad, Mom, Brother, etc.). Read more at http://venturebeat.com/2013/01/08/netflix-personalized-profiles/#MsXh7SVFYzSy65tt.99 

Dream come true.

"Matching Amazon's prices during the holidays is one thing, but Target today announced it plans to continue the practice on a year-round basis. The extended policy will also apply to competitors other than the internet retailer, of course, but Amazon has become the main threat when it comes to "showrooming," a process where consumers visit physical stores to get a quick peek at products before ultimately placing an order online. Target also plans to match rates from Walmart, Best Buy, and Toys R Us if customers should find the same item priced lower there."

Buy a CD, get the digital version free. Is this potentially the start of a trend? Can I get an eBook if I buy the hard copy?

Instead of choosing between free bagels and an intact wallet, download Belly, a new customer loyalty app for iPhone and Android that'll win you your free breakfast (and a lot more) without compromising your moneybag. Grab the app then head to a participating store (quick count shows close to 4,500 around the United States). Swipe your phone in front of the mounted iPad at checkout and start raking in the rewards. While your run-of-the-mill punch card might offer you a buy-eight-get-one-free deal, Belly's stores sport a tiered point structure that lets customers choose the reward that suits them best.

 Mapkin is a new platform that lets friends send each other personalized directions, with custom instructions and voice recordings. Once users have created a route from one point to another, they can begin to add elements along the way. Choosing from a list of popular stop-off points or creating their own, they can include points of interest such as restaurants, gas stations and parking spaces. Mapkin enables users to also add their own comments along the way - directing friends to avoid a particular junction or simply making instructions clearer or more fun. To replace the limited selection available with standard GPS navigation devices, directions can be complemented with users' own voice recordings. Maps can then be saved and shared with friends over email, SMS or social networks.

the BilioTech will be an entirely new public space equipped with computers, e-readers and wifi access. Upon launch, the county hopes to have around 10,000 titles available to peruse on its devices. Personnel will still be on hand to help customers with their research and members will be able to take their e-books home with them by checking out e-readers.

""I really think there is a need here. Simplicity, efficiency and fun," he said. "There is a lot of power in being able to push coupons, updates to loyalty cards, tickets and payment options right to the lock screen of a consumer's device. Geo-locating passes is an incredibly powerful feature of the Passbook platform. Nothing could be simpler than shopping at a mall and automatically seeing the passes that are relevant to what's around me: 'Oh yeah, I forgot I had that 15 percent off coupon at Bose. I might as well stop in.' " That's exactly the sort of practical perk that Passbook's early adopting brands seem to love. Online movie ticket service Fandango was a Passbook launch partner, and the company president tells Adweek that the brand's iPhone app downloads skyrocketed with the debut of Passbook. While mobile tickets were already available through the Fandango app for select theaters, Passbook simply made them easier for customers to use. When you arrive at the theater before the movie, your mobile ticket pops up on your iPhone lock screen. Swipe the icon to open the ticket in Passbook (without even having to unlock your phone), and you're good to go."

The codes provide customers with information about the dish they are being served, including where the ingredients come from.

The Big Issue In The North, a U.K. magazine sold by homeless street vendors to give them a steady income, is launching a digital edition, alongside its print edition. If a customer wants the digital version street vendors will sell them an access card with a QR code plus one-off access code on it which will enable them to download the edition to their smartphones or tablet.

four unique market segments that are most likely to look to customer communities when making personal decisions -- explains why they are important and how brands can leverage their social media strategy to nurture a relationship with them