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Like a giant, digital scratch 'n sniff, there is an outdoor campaign in England for McCain's "ready baked jackets" that emits the smell to entice consumers. At bus stops, users can push a button and a light will 'heat up' a large image of a potato and produce the delicious smell, and a coupon for the product. Created by JCDecaux, posterscope, and BMB Creative.

People at the bus shelter go through the process of 'Liking' NRMA's Facebook page to download an app that enables them to pick a song to play at the shelter.

Crispin Porter + Bogusky is installing USB ports in Vitaminwater bus-shelter ads in Boston, Chicago, New York, and Los Angeles. So, you get a quick energy boost from the drink, and now your digital devices get juiced while you wait for mass transportation to whisk you off to another soul-killing day in the cube.

pretty awesome

ad raising awareness about the lack of opportunities girls and women face outside of the developed world. After the technology scanned the viewer's face, women were shown the full advert, complete with details about the three profiled girls' lives; men, however, were denied access to the complete ad and shown a series of statistics about girls around the globe instead. 

weekly -- power of social media

In a move to increase sales in South Korea, donut and coffee retailer Dunkin' Donuts is installing an ingenious technology into the buses in Seoul that will release coffee aroma into the air each time the Dunkin' Donuts radio jingle is being played. The technology uses a spray that they call "Flavor Radio" and it looks similar to other conventional sprayers used in homes. And the strategy seemed to work. The company said that since the campaign launched several months ago, they saw a 16 percent increase in visitors at Dunkin' Donuts shops near bus stops.

It seems in the extremely competitive coffee marketplace of Seoul, Korea, Dunkin' Donuts wasn't the first place people thought of for their cup of joe. In a bid to correct what is surely an oversight, the Double D created "Flavor Radio" and placed it on city buses. The device looked just like a normal air freshener, but inside lurked the alluring aroma of coffee. At key points during the ride, the air freshener would spill out the fragrance, coupled with a jingle for Dunkin' Donuts. Perhaps not coincidentally, often times commuters would find themselves at a stop that had a Dunkin' Donuts nearby. Oh, you clever mad men! While Dunkin' Donuts claims there are no plans to roll this out here in the States, I'll bet we see someone else using a version of "Flavor Radio" in the future. After all, the company claims visitors to its stores near bus stops rose 16% during the campaign, and overall coffee sales jumped by 29%. It seems the future of advertising includes anything interactive that will get our attention. Not even buses are safe.

Georgie is built specifically to help blind users navigate day-to-day obstacles such as taking bus rides, reading printed texts, and knowing their exact whereabouts in unfamiliar areas. The app lets users dial numbers using a voice assisted touchscreen. Users can also utilize the speech input to send text messages and tag previous routes or hazards through navigation apps.

Comptoir des Cotonniers opened 10,000 virtual stores overnight to get 'Fast Shopping' going. Customers need only download the PowaTag app, which works with iPhone and Android devices, before they can start scanning special tags on items like clothes, bags, posters, and even ads on bus shelters. After scanning, a purchase can be made in as little as 20 seconds, with the item you buy being shipped to your home within 48 hours. The system works similarly to QR codes, but instead of scanning an item for more information you scan it to purchase it.

huge bus that cars can drive under 185km of line starting to be put down starting at the end of the year daily 8.2

DC is launching a QR code campaign to link commuters to real-time info on bug progress, traffic status updates, etc. Are QR codes a cheap way of crowdsourcing (outsourcing?) digital signage onto people's mobile phones? i.e., Do we roll out a new digital signage network or link some geo-tagged (barely) QR codes to real-time content that can be accessed via a mobile device?

daily 10.26

To enter, consumers simply have to snap a picture of the special Coors Light SnapTag, which is found on product packaging, in-store displays, out-of-home advertising, digital ads and other branded materials, and send it in via their phone's standard messaging capabilities. The program is supported with banner advertising on NFL.com and Facebook. Out-of-home advertising appears in locations such as bus shelters. "The target demographic of the campaign is males ages 21-28," said Ryan Lindholm, Chicago-based client partner at Razorfish. "Razorfish identified that Coors Light could take advantage of the SnapTag's ability to maintain consistent branding while also implementing promotional variations with a change of the SnapTag Code Ring."

This is awesome.  We recently pitched a similar idea to Verizon for in-store.

Think of what eBay might do. With .eBay, the company becomes a registry that, like an apartment building owner, decides who gets an .eBay address and manages all the website names it signs up. Maybe that's anyone who wants to sell occasionally on the site. So instead of a convoluted website address such as http://myworld.ebay.com/abestshop4u/?_trksid=p4340.l2569, which only a mental contortionist could remember and would be useless to use in print material, you get OldBooks.eBay. Not only can you put it on printed material, but it can appear where those who might see it can still remember it, say, the side of a bus.