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Democratizing impact of media on luxury brands.

Now called Gift Connect, the service acts like any other advertising platform, with brands looking to advertise and publishers who send those ads out to their audiences. However, the ads themselves are actually gifts from brands, and the publishers are sports teams, musical artists, or other affinity groups.

"As John and the team worked to uncover the DNA of the Denny's brand and bring more people back to their restaurants, they discovered their North Star. "We listened to guests and it led to our identification, which quite frankly is a big piece of our brand turnaround, identifying us as America's Diner." "

Does the world need brands anymore?

Most brands have yet to hop on the bandwagon when it comes to utilizing responsive design on their sites. But Digiday found 10 brands - some major, others not as well known - whose sites are employing responsive design, allowing customers to easily access their content on a range of devices.

P&G chooses british athletes to become spokepeople for different p&g brands

first UK brands that launched timeline

Related to our "Brands Flee Facebook" discussion today.

Article discussing how Brands are moving to Tumblr not just bloggers Kate Spade's marketing team uses Tumblr as an extension of Twitter, but with a greater emphasis on images - mainly vintage photographs of Oscar de la Renta and women wearing his designs - with the occasional short caption or quotation. For Bearman, the platform is primarily a way to distribute branded content; she does not use Tumblr to interact with fans, reblog others' posts, or, notably, push merchandise.

Interesting thought on having Brands watch the shows they sponsor with the audience and participate in the Social media convos

This is a great take on the Amplified Present and how it applies to brands.

Vizu has a service that lets brands benchmark campaigns against other brands campaigns according to objective and verticle

Very interesting approach to Promoted Trends and follow/like-gating. Keurig held a sweepstakes and promoted it via Twitter's promoted trends, but they didn't want just anyone to participate as brand awareness was not the goal. The trend's title "LoveKeurig?" was intended to appeal to Keurig owners and then to enter the sweepstakes, users had to follow 7 different brands on FB/Twitter. 

Indeed, Facebook has been improving anti-spam efforts -- just recently adding several new reporting and filtering features -- but the world's biggest social network does not give brands any special kind of spam protection. And while Facebook announced that spam decreased on the network by 95% in 2010, a quick check of some brand pages exhibits some ripe examples. Dr Pepper's page, with more than 8.5 million fans, displayed seven "add me" sexy-girl photos in a row, a free iPhone offer and a chain letter threatening years of bad luck.

Using discovery as a way for a brand to strengthen connections to fanbase

"Sam Glassenberg, CEO of Funtactix, which develops social games for major motion pictures like The Hunger Games, said the in-game ad market presents both huge opportunities and new risks for brands and agencies. He cited statistics from NPD and said that there are almost 200 million online gamers out there who play games for an average of 13 hours a week. Yet, the majority of ad spend still goes to TV or banner ads and only a fraction to games, he noted. "How are we going to close that gap?" he asked. The discussion was organized by SponsorPay, a Berlin-based engagement advertising company whose application rewards users that watch an ad with virtual currency and other goodies. SponsorPay is one of a handful of companies out there including SocialVibe, Flurry and WildTangent seeking to help games developers monetize their product and brand advertisers engage consumers with such ads. Games entrepreneur Wilson Kriegel, formerly with Zynga, addressed this potential by discussing his involvement with mega-hit Draw Something, an online drawing game developed at his former company OMGPop, which Zynga acquired in March. The game allows people to draw things and share them with their friends. Since its launch early in 2012, it has seen over 90 million installs, 10 billion drawings created and was a top trending topic on Twitter.  Companies including McDonald's, Disney and Sprint have incorporated their ads into the game. Kriegel said that ad features including in-game banners, game features and in-game call to actions seen a clickthrough rate of 1 percent to 10 percent-unheard of in an industry where average CTRs are 0.7 percent."

"The brand identified company-created and fan-created accounts. The results of that first audit: 232 Facebook pages, along with roughly 100 YouTube channels and 30 Twitter accounts. A case was made for why individual markets would gain fans and views if they eliminated local accounts in favor of global Reebok accounts. Some markets were hesitant. To get them onboard, Mr. Bahl allowed test posts on the global Facebook page and illustrated how related-video recommendations can juice views on YouTube. Markets such as Hong Kong quickly realized their customers were already gravitating toward global accounts. Some local accounts, like India's Facebook page, with nearly 1.8 million fans, remain in place. Reebok whittled its overall social presence by roughly half in that first audit as it rolled up the majority of company-created accounts to focus on three Facebook pages, two Twitter accounts and one YouTube channel. It left fan-created content untouched. The brand also established a broader communications strategy, defining who could use trademarks to create accounts and for what purpose. A second audit is now taking place, with the goal of further streamlining Reebok's social-media presence by the end of the year -- just in time for 2013 product launches."

"The company is running its new mobile advertising campaign within The Weather Channel's iPhone application. Home Depot has used mobile advertising in the past to bolster brand awareness and engagement. "By adding store location functionality to the ad unit, the brand expertly displays their understanding and appreciation of the unique contextual requirements of an audience made up of a sizable percentage of likely moving targets," said Scott Forshay, mobile and emerging technologies strategist at Acquity Group."