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Organic foods and beverage maker Clif Bar is launching what it claims is the first geo-location Twitter campaign. The company wants you to send a geo-tagged tweet to @CLIFMojoGo the next time you're in a park, at the beach or on a trail.

the restaurant and bar has introduced a promotion which gives a discount of USD 1 on cocktails for every 1 percent that the markets declined that day - the worse they performed, the larger the discount on the drink. A drop of five percent at the end of the day will result in the maximum value of USD 5 knocked off the price of cocktails on the menu, which includes Strawberry Caipirinhas, Silver Coin Margaritas and the Old "Waldorf" Fashioneds, costing around USD 14 to USD 18.

For their client Cellcom, McCann Erikson Israel invented a new advertising space to promote the brand's teen-focused First Love website. Cute little love messages - followed by a promotional message for the site - were displayed in the address bar next to the site's URL.

he EZ Face "Find Your Look" makeover tool, which allows a customer to snap a digital photograph of herself and then virtually apply products found in the store simply by scanning the bar code; a fragrance display that spritzes 40 scents onto blotters or wrists, and the Nail Bar by Essie-OPI housed in David Rockefeller's former office (complete with his fireplace). Service prices range from a $10 manicure to $65 for a Phyto treatment, with blow-dries hovering at around $40.

bar codes on kids menu's 

Road trip?

"Tabbedout, a mobile payment system for restaurants and bars, is now upgrading its system with customer relationship management tools that helps merchants understand who's walking in the door and helps them treat customers better. Now, when a customer opens a tab through the Tabbedout mobile app, restaurant owners can see if he is a new customer or a regular, how much he normally spends and what he prefers to order. Merchants can also receive direct feedback from customers through the Tabbedout app. That allows them to respond directly to a customer or offer a special coupon to thank him or soothe him after a bad visit. And with the new CRM tools, Tabbedout merchants can also segment and target their users. Merchants can send an offer as a reward for a loyal customer or entice a new customer to come back and get back data on how many offers are actually redeemed."

4 million users Springpad today announced a redesign of its personal assistant app that includes a socially powered search bar For brands and publishers, the notebooks are a way to make content marketing more mobile. The notebooks can be filled with how-tos, articles, and pictures for others to follow or embed on their own sites.

FYI

"Found at CNN.com/Trends, the section is a frequently updated countdown of the most popular stories on the web. A large CNN article anchors each spot, while a bar to the right and a drop-down "see more" option augment that with related news and analysis from other sources. "What we realized as we went about building this is that when a big story comes out, you don't just read a single source anymore," Zite CEO Mark Johnson told Mashable during a demo of the new section. "We want to facilitate that process in the product itself, so we thought why not use some of Zite's technology to do that?""

Mobile Taxi Shops

For instance, Fiber One Chewy will sponsor a board on the Pinterest page of Hungry Girl, which began as an e-mail newsletter in 2004. About a million people now receive the newsletter each day, and there is also a Hungry Girl Web site. General Mills had earlier turned to Hungry Girl to promote Fiber One products like cereal, yogurt and snack bars. This is "the first time Fiber One has done anything with Pinterest," said Julia Travis, associate marketing manager for Fiber One at General Mills in Golden Valley, Minn. "We know Pinterest is such a growing space, and wanted to test the waters," she added, particularly because "food is one of the top Pinterest categories." The idea is to reach "moms who are pinning fun and creative snacking ideas on their Pinterest boards," Ms. Travis said, and "re-pinning their ideas onto the Fiber One-sponsored board on the Hungry Girl Pinterest site," which will be called Fiber One Chewy Snack Champs. Those Pinterest users whose ideas are selected to appear on the board will receive a badge recognizing them as "Snack Champs."

This means that users of StumbleUpon's Android app can take advantage of Android Beam to share any content they discover on the app to other NFC-enabled devices running ICS. The app will also feature the Android Action Bar, allowing users to explore the Web via the Android navigation interface.

Scott Rosenberg, Umami's chief executive, said he was concerned that advertisers were rushing to embrace second screens well before they were ready to offer compelling content. "The traditional bargain with TV is, 'We give you great content and you accept our advertising messaging,' " Mr. Rosenberg said. "Why should the second screen be any different? Actually, the bar for great content is even higher."

This is kind of insane