"Essentially, Lionsgate wants to ensure that people interested in its film - which had a disappointing box office return - know that it is coming out on Blu-Ray. And so the studio is investing a sum into sponsoring a Starcraft 2 tournament, which will be watched by tens of thousands of individuals interested in futuristic combat, and who are often young and male.
Ender's Game, naturally, features a young male winning weightless combat in the future."