Group items tagged

The San Francisco program, which Clear Channel developed with Coca-Cola and Yahoo! involves twenty interactive digital transit shelters that work like giant tablet computers with 72-inch touch screens. The shelters, which are active through January with the Yahoo! program also offer free WiFi in a 3-block radius according to Gordy Ford, VP of digital development at Clear Channel.

In fact, a new report from Forrester Research shows that only six-percent of consumers between the ages of 12 and 17 are interested in interacting with companies on Facebook -- despite the fact that they represent the most active demographic among social network users.

Moleskines of Facebook photos/activity. Personal yearbook.

Shopkick reports 1 million active users.

Event-driven advertising. Jell-O is using a "mood monitor" to watch sentiment on Twitter. The promotion is only activated when the national twitter mood drops below 51% positive sentiment. Random negative/sad tweeters will receive direct messages from the company and need only respond with a :D to receive their coupon

This  company will print a book out of your FB activity

Data mining in World of Warcraft (sample of 14,400) shows that players fall into different "cliques" of highly predictable (80% accuracy) behavior based on the sort of achievements and activities they like to pursue. The researchers indicate that these lessons could be applied to online retailing as well. Also confirms my suspicion that there are more lessons to learn in these virtual environments than people want to give them credit for.

Activism

Privacy for mobile; mobile data activity more transparent = greater risk for companies who design apps without data security in mind.

Pizza Hut Canada hardwired their pizza dips to play different sounds.

T-mobile and Sprint are not locking the SIM's

Electronic eyeglasses to hit the US by the end of 2010 used in daily 6.21