"Cult," a creepy-looking drama on The CW, ranked first on a Social Index from
Networked Insights, a social-media analytics company that advises brands and
agencies on media planning. The index considers post volume and sentiment as
well as other factors in chatter across Facebook, Twitter, forums and blogs.
"Cult" follows an investigative journalist trying to find his paranoid
brother, who went missing after becoming afraid that a hit TV show was out to
get him.
However much social traction it gets, "Cult" may have a tough time achieving
big traditional TV ratings because it appears on one of the smaller networks and
will arrive in mid-season instead of the fall, when attention is higher.
"The Mindy Project" on Fox, "The Carrie Diaries" on The CW, "The Following"
on Fox and "Revolution" on NBC round out the top five new series on Networked
Insights' Social Index.
On a network-by-network basis, buyers interested in shows' social potential
should consider "666 Park Avenue" on ABC, "Vegas" on CBS, "Cult" on CW, "The
Mindy Project" on Fox and "Revolution" on NBC, Networked Insights said.
Simeon Spearman on 24 May 11Event-driven advertising. Jell-O is using a "mood monitor" to watch sentiment on Twitter. The promotion is only activated when the national twitter mood drops below 51% positive sentiment. Random negative/sad tweeters will receive direct messages from the company and need only respond with a :D to receive their coupon
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