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Greg Steen

Magazines and newspapers advertise themselves - 0 views

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    Magazine and newspaper associations are running ads in industry journals touting the benefits of buying space in their pubs.  Someone important from Vivaki is quoted in one of the ads.  The Slate guy is not impressed.
Simeon Spearman

'Glee' cast beats out Beatles for Billboard record - Yahoo! News - 0 views

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    daily 10.7
Greg Steen

New Chevron campaign: "Oil Companies Should Clean Up Their Messes" - 1 views

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    They're fighting charges that they are responsible for a spill in Ecuador.
Greg Steen

New Dell Streak spot - 0 views

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    Really, I can barely tell the difference between this thing and the Droid X.  The Samsung Galaxy tab will be bigger, probably a better middle ground between phone and iPad.
Greg Steen

Old Spice Guy Travels to Fiji - 0 views

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    Latest installment in the campaign
Simeon Spearman

Amanda Hocking's Blog: Some Things That Need to Be Said - 0 views

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    Blog post by the girl that's made all the money from selling her e-book on Kindle and bypassing the traditional publishing model.
Rhiannon Apple

AXA: Interactive TV iAd Experience | Digital Buzz Blog - 3 views

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    When you scan the QR code during the TV commercial, it loads the extended story on your iPhone, allowing you to somewhat step into the ad. It finishes with a quirky ending and a one touch link to download the special AXA iPhone App. What I really like about this, and the interactive iAds posted previously, is AXA's creative strategy to generate app acquisition…
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    Daily 3.7 Traditional is becoming more like digital, that's an opportunity for us.
Greg Steen

Muscle Milk Will Make Your Body Awesome! - 0 views

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    These spots are bizarre and funny. Dig the weird.
Greg Steen

The New York Times, pay walls, and free riders: The paper should mellow out about folks... - 0 views

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    Reasons: The views still drive up ad revenues People tend to buy subscriptions once they are in the habit of reading it. How will the habit start if they can't access for free? 20 articles isn't much. Students and unemployed people will eventually be in a position to pay.
Greg Steen

Benadryl's Masks Campaign Is the Stuff of Nightmares - 0 views

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    European advertising is so much cooler. Deeply weird print ads for Benadryl.
Simeon Spearman

Mobile-TV Advertising to Reach $1.4 Billion by 2015 | MediaWorks - Advertising Age - 0 views

  • Tablets are poised to help U.S. newspapers increase paid digital circulation to 4.6 million in 2015, for example, with most of the growth coming at general interest newspapers, from 1.5 million last year, primarily at the Wall Street Journal, according to annual Global Entertainment and Media Outlook from PricewaterhouseCoopers, which was released today.
  • The number of people viewing mobile TV in the U.S. will grow to 52.5 million in 2015 from 17.6 million in 2010, PricewaterhouseCoopers predicted. Mobile-TV ad spending in the U.S. will grow to $1.4 billion in 2015 from $370 million last year.
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    PricewaterhouseCoopers is saying that consumers appear more willing to pay for content delivered to tablets, so they are seeing that tablets will fuel growth in paid newspaper circulation in the U.S. Also forecasts growth in Mobile TV and its respective ad spend.
Greg Steen

The Future Is 'Now' in Apple's Latest iPad 2 Commercial - 0 views

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    Pretty great articulation of what's special about it.
Greg Steen

Facebook Launches First Agency-Designed Ad Unit - 0 views

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    The unit -- the eighth available to advertisers on Facebook -- works by having the brand pose a question on the its Facebook page, aiming for a conversation-starter. That same question will also be posed in a traditional display ad on the right hand side of the Facebook screen. If users choose to respond to the brand's question, the conversation will move into the user's news feed, where it has the opportunity to be commented on by the user's friends.
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