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Simeon Spearman

Big Idea 2013: Put a Content Engine Inside Your Company | LinkedIn - 0 views

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    "Here are five lessons in the art and science of storytelling I learned by studying the pros ... 1) Adopt a newsroom mentality Make content development a core part of the way you do business - just as it is in journalism. Embed it in every department. Hire journalists just as LinkedIn, Qualcomm and others have done. Curate voices like we do on edelman.com. 2) Hand-craft your content for each venue Some companies try desperately to create singular pieces of content that can be simply be dumped in different places. That no longer works. Instead, hand-craft your content for each venue. Jonah Peretti, Buzzfeed's co-founder, summed it up best when he said: "Twitter is for your head, while Facebook is for your heart." 3) Cultivate superstars who have a POV News and information, to some degree, is commodity content - it's everywhere. Deep, thoughtful analysis, however, is in high demand. Just as the New York Times has Nate Silver and ESPN has Bill SImmons, you too can grow and cultivate rock stars who create thoughtful content with unique analytical point of view. 4) Be relentlessly data driven Speaking of Mr. Silver, if there's one thing he taught us this year it's that data rules. Follow in his footsteps in not only how you use data to inform and deliver your storytelling but also in how you measure your results. Many newsrooms, for example, now have real-time dashboards that help shape their decisions. 5) Let constraints fuel creativity Finally, it's often hard to convince management to put resources behind content until there's proven ROI. However, constraints can breed creativity. The Wall Street Journal's daytime video network, for example, was challenged to cover the Olympics without footage. So instead it creatively turned to using puppetry - and with great success. Be creative to get around constraints."
Simeon Spearman

Facebook's Incredible Potential as an Offline Retail Tool | DigitalNext: A Blog on Emer... - 0 views

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    "Several companies have successfully built cooperative marketing structures online. Companies such as OwnerIQ, for example, enable online retailers like Crutchfield to retarget people who visit the web sites of electronics manufacturers, offering the flatscreen TVs they were just studying - at a discount. When it comes to driving brick-and-mortar sales from online, though, Facebook appears to offer the best solution yet. CPG brands gladly pay for retail circulars to help sell their products, and there's reason to believe they could buy Facebook advertising to drive consumers into retail locations. One company with which we work, ShopLocal, puts a retailer's circular content into a database, including images and all the sale prices and details. In so doing it makes local data portable and extendable, so retailers can build online-only pages of the circular, or utilize QR codes to generate more content than exists in the print world."
Simeon Spearman

MediaPost Publications Changing Web Drives Brands To Build Customer Connections 11/09/2012 - 0 views

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    "How can brands do a better job of fostering these relationships so that they're at the forefront of consumer's minds? 1. Develop a great product. Not to resuscitate the Mac vs. PC argument, but there's a reason many people aren't hesitant to recommend their MacBook or iPhone to a friend. 2. Facilitate social sharing. Brands need to be engaged with consumers via social media, and brands need product sites and marketing programs that facilitate seamless social sharing. 3. Create sampling programs to reach digital consumers. Many influential digital consumers are eager to discuss their love of specific products and brands. Marketers need to reach and engage them in innovative ways, such as via sampling programs, contests, coupons. 4. Get game. Brand can introduce game element through badges, achievements, and prizes to turn their consumers to brand ambassadors and engage them in a fun way."
Jinah Kim

Lego Mindstorms EV3 hands-on: an incredible toy right out of the box (video) | The Verge - 0 views

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    "There's a robot snake that slithers along on wheels, and actually snaps out to bite your hand when the infrared sensor sees you there. You can shake a smartphone to make it hiss and strike, or tilt to use the phone's inertial sensors to steer."
Simeon Spearman

Fall TV Analysis: The No. 1 TV Network Is Now The DVR - Today's News: Our Take | TVGuid... - 0 views

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    "There's a new No. 1 network in primetime, and no, it's not NBC. Or CBS. Or any of the traditional networks. If the digital video recorder were a network - with you, the viewer, as chief programmer - it would rank as tops among total viewers and in the key young-adult demographics."
Simeon Spearman

Introducing Flock - Bump Blog - 0 views

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    Flock is not just a brand new app; we see it as a brand new *kind* of app.  While most apps today jockey for our ever-dwindling time and attention, attempting to become one of the apps that we think about the most, Flock is different.  We designed Flock so you don't have to think about it at all.  You just live your life like you already do.  Spend time with your friends and family; take photos with whatever camera app you prefer.  There's no work for you at all, really.  Flock uses new battery-friendly location technology and sophisticated algorithms to magically know which of your Facebook friends you are with when photos are taken.  After you leave your group hike, or the night out on the town, or Thanksgiving dinner, Flock will check if anyone wants to share the photos they took and then bring those photos together into a single group album for everyone to enjoy.  And because most photos taken by iOS devices are geotagged, Flock can even work backwards in time from before you installed the app!  So if you and your friends and family install the app today, you'll likely unlock lost memories that were trapped on each other's phones for years.
John Rich

Broadcasters Seek an Aereo 'Plan B' - WSJ.com - 1 views

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    Supreme court case is in 11 days. Even if Aereo loses there's the "home" version - Tablo - to haunt Pay TV. It's only a matter of time... http://www.digitaltrends.com/home-theater/nuvyyo-launches-tablo-air-tv-dvr-targeting-cord-cutters/#!EeaKZ
John Rich

iOS 8 Rumors: High-quality music coming to iOS 8 | BGR - 0 views

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    This plus the Beats rumors makes me wonder if there's a "high-definition" Apple music ecosystem play underway.
John Rich

Yahoo Won't Honor 'Do Not Track' Requests From Users - Digits - WSJ - 0 views

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    Waiting, waiting...this is the tinder for the Federal privacy rules that will be coming down the pike. In the meantime there's aways Ghostery and AdBlock.
Simeon Spearman

Valve generates a consumer backlash with end of alternate reality game | VentureBeat - 0 views

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    ARG for Portal 2, seems to have been pretty cool, but the payoff wasn't what people were expecting so there's some backlash.
Greg Steen

Bimbo Bested by Bear in Orangina Oddity - 0 views

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    nvolves a giant bear (well, a man in a bear suit) who tackles a, well, bimbo, as she walks down the sidewalk talking on her phone. And that's it. Right in line with Orangina's usual silliness. And there's a whole series of these videos with the bear randomly tackling people.
Ivy Chang

Facebook will launch 'Reactions' in a few weeks - 0 views

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    the feature adds fresh responses for those moments when the Like button would be inadequate or insensitive -- you can be "sad" for someone's loss, or give a "wow" when there's something shocking.
Ivy Chang

Amazon's Alexa can now tell you your COVID-19 risk level - 0 views

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    Use of CX, combined with sound monitoring -- perhaps there's solutions to using the "always-on" voice assistants to monitor coughs, frequency of coughs, the sound of the cough, sneezes, etc to make a soft diagnosis based on your symptoms.
Ivy Chang

Will a robot take your job? This website provides an answer (that you probably won't like) - 0 views

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    "So, with automation and artificial intelligence threatening to eliminate millions of jobs in the coming decades, should you be worried about the impending robot job revolution? There's a website that will try to answer that question."
John Rich

Teslasuit VR Haptic Feedback Suit - Geeky Gadgets - 0 views

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    There's an important "module" they missed.
Simeon Spearman

There's Too Much Social Media 'Noise' - Business Insider - 0 views

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    "1. Marketers suck. Including me. Look at my big tech company list over on Facebook. Do you actually learn much? A little, but marketers push themselves too much, and say too little. 2. No one is focused on what you want. Including me. I have a list of tech industry investors. Rich people. I want to hear from them about when they talk about investing, the economy, starting companies, trends, that kind of stuff. But do they stay focused? No. They talk about movies. Their vacations. Their kids. And more. 3.  Everyone is emotional. Including me. I have a list of tech industry VIPs. People who have changed the world. Invented Twitter. Or the Web. Or built Microsoft. Etc etc. But when they post about emotional topics like politics, religion, babies, pets, death, birth everyone goes crazy and reshares their posts. 4. Everyone has gone Gagnam Style. Including me. We love resharing. Retweeting. Talking. Liking. Pushing. Watch my tech news list and you'll see the same story rehashed, repeated, reshaped, remashed."
Greg Steen

If You Can't Get Siri, There's Always Vlingo - 0 views

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    Siri for other platforms
Thom Henkel

Now you can text 911... just not from everywhere - 1 views

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    There's a lot of Verizon on this list.
Rhiannon Apple

MediaPost Publications Gaydar? There's An App for That 06/15/2010 - 0 views

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    Real-life Gaydar
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