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Abeeda Mahboob

Interactive Facebook Video Plugs Upcoming Release Of Resident Evil 6 - AllFacebook - 1 views

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    The 3.8 million-plus Facebook users who like the Resident Evil page can now access Shared Nightmare, an interactive video created by Capcom, developer of the iconic gaming franchise, and digital marketing and communications agency Crush, to promote the Oct. 2 release of Resident Evil 6. Shared Nightmare is a Facebook application that allows users to share their "last moments alive amongst the devastation of the game's global 'C-Virus,'" personalized by including their friends, including the ability to send them a final message in the middle of the video.
Emily Knab

BP's 'Nightmare' Well: Internal Documents Uncover Negligence | Wired Science | Wired.com - 0 views

  • n an e-mail written six days before the Deepwater Horizon explosion, a BP engineer called the well a “nightmare.
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    this just makes me mad
Simeon Spearman

Facebook's "Premium" - A User's Nightmare? - 0 views

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    "We found that fans are twice as valuable as the general population based on purchase behavior. These aren't just customers, these are the best customers," said Hoefflinger. To take advantage of that, Facebook introduced its "Reach Generator", a new product that guarantees that 75% of your fans each month see your brand's content. According to Hoefflinger, Ben & Jerry's was able to double its total engagement and increase sales at a 3 to 1 ROI using Facebook's Reach Generator tool.
Greg Steen

Benadryl's Masks Campaign Is the Stuff of Nightmares - 0 views

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    European advertising is so much cooler. Deeply weird print ads for Benadryl.
John Rich

Broadcasters Seek an Aereo 'Plan B' - WSJ.com - 1 views

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    Supreme court case is in 11 days. Even if Aereo loses there's the "home" version - Tablo - to haunt Pay TV. It's only a matter of time... http://www.digitaltrends.com/home-theater/nuvyyo-launches-tablo-air-tv-dvr-targeting-cord-cutters/#!EeaKZ
Simeon Spearman

MediaPost Publications New Gaming Model With Release Of 'Undead Nightmare'? 11/02/2010 - 0 views

  • As game developers and publishers look more and more to digital distribution as a way to bypass current brick-and-mortar game sellers -- in part to cut down on game reselling, a major loss to their bottom line -- we could be witnessing the beginning of a new model of game development. In the future, when you drop $60-$70 on a new game, you might just be buying the game engine and the background art, with the knowledge that the developers will be releasing content packs that provide entirely new, self-contained game experiences that build off the original title.
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    Interesting perspective: consumers could begin purchasing games knowing they're buying the platform/creative assets and that they will have to make micropayments for shorter-form content. Already being done with DLCs on major titles, but it could alter the way people think about the games they purchase.
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