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The store is the company's first venture into mobile commerce. American Apparel says it chose to start with Japan because many Japanese consumers-especially teenagers, American Apparel's target market-are comfortable shopping from their phones.

"Ian Heidt, director of product management for Qualcomm Labs, said the technology pulls in information from a variety of sensors on the phone, how consumers use the phone, including the camera, and location to create a unique fingerprint. "In early trials in Japan, we've seen improvement on targeting," he said. "It shows how mobile and content change the behavior of consumers." Trials conducted by Blogwatcher in Japan found that consumers were three times more likely to click through and respond to WITYU notifications and offers as compared with non-contextualized and non-personalized offers. Click-through rates rose by more than 60% when specials and offers were delivered to consumers."

"Line, a Japan-made WhatsApp rival that is owned by Korean content giant Naver, just announced that it has hit 10 million registered users in Thailand at a press conference in Bangkok today, marking the first time it has provided a figure for a market outside of its native Japan. The company has more than 75 million users worldwide, so a pretty significant chunk of its user base is in Thailand, but more impressive than that is the fact that Facebook itself has 17.9 million users in Thailand (it is Facebook's 17th largest market)."

A must read for all of us... talks about Mobile marketing in Japan, it provides a glimpse into our own future.

To promote the release of the Blu-ray DVD boxed set of Star Wars: The Complete Saga, 20th Century FOX Japan converted the handrails of several Tokyo-based subways into lightsabers marking the first time handrails have ever been used as an advertising medium in Japan.

users of the bank's new ATMs will register ahead of time at a local branch with their palm print and other key information. Then, to use one of the devices they'll need only enter their birth date and a four-digit PIN along with having their palm scanned

This could be a neat concept for LBS campaigns/games at colleges and schools

Mobile social game from city of Arida in Japan to promote tourism.

Turntable/avatar hangouts in Japan

Augmented reality RPG

social gaming is going from the US to Japan its a switcheroo! daily 8.5

Weekly - How brands have jumped in to help with Japan

energy efficient innovations in japan

an iphone app that allows kids to be a backseat driver. 

Today the company is announcing that more than 50 million people used Aviary in the past month, giving it an effective monthly active user (MAU) base of 50 million across its own app, as well as in the implementations of Aviary partners such as Flickr.