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"With a video that has garnered over 750,000 views on YouTube, Thinkmodo, which produced Times Square Hack, is helping game controller extend get some publicity. The video purports to be a report of sorts on what is said to be a growing trend: nude gaming parties; gatherings in which gamers show up nude and game together."

"Several companies have successfully built cooperative marketing structures online. Companies such as OwnerIQ, for example, enable online retailers like Crutchfield to retarget people who visit the web sites of electronics manufacturers, offering the flatscreen TVs they were just studying - at a discount. When it comes to driving brick-and-mortar sales from online, though, Facebook appears to offer the best solution yet. CPG brands gladly pay for retail circulars to help sell their products, and there's reason to believe they could buy Facebook advertising to drive consumers into retail locations. One company with which we work, ShopLocal, puts a retailer's circular content into a database, including images and all the sale prices and details. In so doing it makes local data portable and extendable, so retailers can build online-only pages of the circular, or utilize QR codes to generate more content than exists in the print world."

""If you think about the unique identifier - the cookie - it's just a way to identify a browser and then have the smarts behind it to serve a particular ad. If you have Open Graph data from Facebook, you would have to work through issues with personally identifying information, but you are essentially adding some behavioral data, which is what they are doing on their own site now. I don't know how far they could extend that, but there is a big push in the industry to start to utilize more sources of data for more specific targeting.""

researchers have devised a way to "print" devices directly onto the skin so people can wear them for an extended period while performing normal daily activities. Such systems could be used to track health and monitor healing near the skin's surface, as in the case of surgical wounds.

Amazon is hoping to extend its reach and integration beyond its own properties with yesterday's launch of Login with Amazon. The new service lets Amazon's 200+ million users to sign into websites, games and apps with their Amazon logins. Third-party developers can implement Login with Amazon on their web and mobile properties in the same way they integrate social logins like Facebook, Twitter and Google.

"Matching Amazon's prices during the holidays is one thing, but Target today announced it plans to continue the practice on a year-round basis. The extended policy will also apply to competitors other than the internet retailer, of course, but Amazon has become the main threat when it comes to "showrooming," a process where consumers visit physical stores to get a quick peek at products before ultimately placing an order online. Target also plans to match rates from Walmart, Best Buy, and Toys R Us if customers should find the same item priced lower there."

 Youtopia is extending the gamification model to encourage good deeds, academic achievements and community service. Designed for use in the workplace, schools and charities, the Youtopia app enables users and their organizations to keep track of activities and gain rewards for completing them.

In a reversal of today's content publishing model, print magazines pretty soon could start looking a lot like their app equivalents. "The next redesign of our titles will see them redesigned with our tablet versions in mind," magazine publisher Future's tablet editor-in-chief Mike Goldsmith told an industry forum this month. As publishers extend their print titles to iPad, they can choose either to repurpose the paper originals, which can seem lazy and ill-suited to the touch screen, or to custom-produce interactive apps with a native interface in mind, which is expensive.

Amazon has announced shopping cart integration with Twitter, allowing people to add links they see in a tweet to their cart with a simple RT and hashtag.  The slogan is "add it now, buy it later," with the idea that rather than try to remember the product, people can just put it in their cart and make the transition from social to shopping more seamless.

"McDonalds beacon case study (retail) 26 McDonald's franchises in Columbus, Georgia tested out iBeacon technology with its customers. Over the four week trial, the franchises were pushing special deals for McChicken Sandwiches and 10 piece Chicken McNuggets. The iBeacon powered promotions pushed McChicken Sandwich sales up 8 percent and Chicken McNugget sales up 7.5 percent. Based on the initial results of the pilot it looks as though McDonald's will continue to explore the technology for an additional 263 retail stores in the southeast. "Everyone is looking at their phones, millennials especially, and that's where we've decided to engage," Jack Pezold, a McDonald's franchisee of 40 years, said in a statement. Spotless beacon case study (enterprise) Spotless is an Australian owned and managed provider of integrated facilities management services. In 2014, Spotless partnered with Lighthouse to build and deploy a custom workforce management solution with the goal of reducing litigation claims in the commercial cleaning service line. The solution allowed Spotless to understand when cleaning KPI's are missed in real-time and produce employee location reports that can be used as legal defense against slip and fall litigation claims in shopping malls. Spotless has also been able to optimise their workforce and reduce operating costs by analyzing Lighthouse powered heat mapping of employee movements. The solution has been so successful that Spotless are extending the capability across other service lines including facilities management, security and maintenance. Read the full case study here. Pause Fest beacon case study (events) Pause Fest is Australia's premier digital event, aimed at supporting and showcasing the best in creative and tech from Australia and all over the world. In 2015, Pause Fest partnered with Lighthouse to deploy a network of beacons that delivered proximity based content and experiences to attendees, while enabling real-time event analyt

The online auction site has launched Fashion Outlet, a virtual outlet mall in the US, allowing shoppers anytime to access discounted designer fashion.The new site extends eBay's selection of clothing, shoes and accessories with deals on merchandise direct from a collection of brands and top retailers, including Neiman Marcus Last Call, BCBG, Spanx, Brooks Brothers, Reeds Jewelers, Jockey, William Rast, Fila, Timberland, Custo Barcelona, Hanes, among others.

"Google's Ray Kurzweil: The Business Of Extending Human Life Is Going Into "High Gear""