these ENESS guys out of australia have done some cool projection executions recently that feature EXTREME SPORTS.
the tron: legacy execution is cool and so is the red bull execution.
swarovski has several executions to promote their brand. first is the DNA helix installation that can tweet their holiday messages - live feed on twitter. each friday they feature 3 tweets and they win swarovski jewelry.
AR app allows people to hold their phone up to storefront windows and displays on street and see limited edition products
"The program, which Boston.com calls Insights, came about partly because so many advertisers are creating content for their own sites, according to Thomas F.X. Cole, executive director-business development at Boston.com and The Boston Globe, units of The New York Times Co.
"It's a new unit to address a new need," Mr. Cole said. "Our advertisers and particularly our smaller advertisers have been creating their own content. They need to get it exposed. As much as 50% of small businesses are blogging. The one thing they want is to have people see their material.""
"Here at TechCrunch, we've heard Twitter is reaching out to TV producers and showrunners to find out ways that it can further integrate with the TV experience. That could mean Twitter-based voting, in the case of some competitive reality shows. It could also mean introducing interactive elements in scripted shows that viewers could use to unlock new content or web experiences.
For what it's worth, Twitter is hiring for a role just like this: One of the positions listed on its jobs site is a "Manager of TV Relationships" position based in Los Angeles. The purpose of the job is to act as a "Twitter ambassador/evangelist to TV celebrities," getting them to tweet more during their own shows and just in general. But the goal also to work with high-profile showrunners and producers to find ways to integrate Twitter into their programming. One listed responsibility is to "manage and execute a volume of creative content plays with TV talent, such as live tweeting of shows, talent Q&As, and other creative uses of Twitter.""