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chanel has created software that assesses the environmental impact of a products packaging and is now offering the software to other cos in the beauty industry

This could be a good model for a student competition for a campaign

Admitting it isn't at the top of the list when it comes to digital agencies, EURO RSCG Brussels set out to change that by becoming the most visible virtual agency. How? It set out to check in on Foursquare at 42 of its rivals until it became mayor. When it did, it posted the mayorship on Facebook along with a message encouraging area creatives to join the agency to help make it better.

Streamzoo and other photo-sharing upstarts. Goes over topic-based photo sharing as opposed to Color's location-based approach.

interactive youtube experience promoting Hugo Boss' new fragrance.  people turn their heads to control the film

Harry Potter e-books site Pottermore.com officially launches in October, but a "Magical Quill" contest that grants one million winners access to the beta site is drawing massive traffic. And beta accounts are popping up on eBay. For each of the seven days, a clue will be posted on the Pottermore homepage, leading those who solve it to the "Magical Quill"-the opportunity to register for early access to the site. A limited number of people are able to register each day, and the competition is designed to keep them glued to the site-though some winners immediately began selling their early-access accounts on eBay. (The bidding on one account is now up to $152.50.)

Lynx "complete the ad" lets users text to complete the image in the print ad. 

regain sponsoring yahoo football highlights

Burberry is giving away samples of its new fragrance prior to launch through its facebook page, which has 7.6 million fans.

estee lauder's interactive youtube channel where people can see product information, read ratings and reviews, get beauty tips, comment and share.

this can be used for the integration deck- emily will add in 

The X Factor packaging invites Pepsi drinkers to snap a photo of The X Factor and Pepsi logos together and send them to TheXFactor@Pepsi.com. Those who do so will be entered into a contest to win a trip to Los Angeles to see a live broadcast. Mobile photo contributors will also instantly get back links to Pepsi-exclusive videos of The X Factor contestants and behind-the-scenes content.

An advertising dust-up is roiling the usually quiet grass-seed business, as Scotts Miracle-Gro has joined a war of words with rival Central Garden and Pet's Pennington. One side characterizes the other's seed mix as half "filler," while the other characterizes a rival's product as made from "ground-up paper."

Good tool for pulling competitive

IntoNow execution by Pepsi, first 50,000 people to tag the spot get a free Pepsi MAX.

Hunch has an interesting chart up, comparing the interests of self-identified Mac and PC users who fill out their Hunch site profiles. The average Mac user is younger, more liberal, more urban, more educated, and more early-adopty. They are also much more likely to have excellent taste in websites.

"Pindering" game allows you to take control of the model- ctrl X makes her de-robe