Gesture-Controlled Video Wall Explores Getty Images Archive - 0 views
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Getty Images partnered with East London media artists The Light Surgeons to create an interactive experience at Cannes Lions 2013 which explores their vast video archive of 1.8M clips through meta-tagging and connections to reveal the conceptual relationships between image and word. Getty Images' international creative experts shared their insights around the future of video at the event.
Virtual Tweet Race Will End With The Victor Winning A Real Audi - PSFK - 2 views
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The virtual race for a real car challenges people to sign in to Twitter and gain 2,500 new followers. The first ten people who reach this goal will win a key, and one of those keys will unlock a 2013 Audi A4 with a one-year lease and a tuning package valued at $5,000. via PSFK: http://www.psfk.com/2012/08/virtual-tweet-race-audi.html#ixzz24xJz8GZ0
Forecast: Local ad spending on Web & mobile to overtake newspapers by 2013 | Poynter. - 0 views
Industry Aims for Viewable Impressions to Take Hold in 2013 | ClickZ - 0 views
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The primary goal: begin to phase out reliance on the ad impressions-served metric and replace it with the viewable impressions metric. Also by that time the Interactive Advertising Bureau and its partners in the initiative expect advertisers and publishers will be using the eGRP metric, which industry players hope will complement the viewable impression metric with a more audience-focused gauge that speaks to brand advertisers. It was over a year ago that the IAB came together with The Association of National Advertisers and American Association of Advertising Agencies to introduce its sweeping project, overseen by the Media Ratings Council, a respected third party with a long history accrediting advertising and media firms. Pilot testing for the viewable impression is near completion, said the organizations during a webinar held this afternoon. The groups also said the creation of a viewable-based eGRP is underway, in addition to the development of a new taxonomy to classify digital ads as they move into this next evolutionary stage. The viewable impression metric would measure only ads that are actually seen by a user, rather than measuring all impressions served even when users don't bother to scroll down to see them. The idea is to count only real exposures of ads online. "The notion of viewable impressions is accepted by buyers and sellers alike," said Sherrill Mane, SVP, industry services for the IAB, during today's webinar.
KPCB Internet Trends 2013 - 0 views
More Than the Next Shiny Object: Why Coke Is Investing in Wearable Tech : The Coca-Cola... - 1 views
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"By early 2013, the buzz surrounding wearable technology caught the attention of The Coca-Cola Company's Strategic Marketing Ventures team, which invests in high-potential startups aligned with Coke's core business, including digital music streaming service Spotify, social fitness community Endomondo and music licensing firm Music Dealers. Fitness bands and other activity monitors motivate people to be more active -- a key priority for Coke -- by letting users set personal goals and track everything from steps taken, to calories burned, to sleep."
Peak TV? | Re/code - 0 views
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Systems don't collapse in a linear pattern, I predict the that TV ad revenue will crash just like print did in the next 36 months: http://gigaom.com/2013/04/11/two-charts-that-tell-you-everything-you-need-to-know-about-the-future-of-newspapers/
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