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The over-saturation of advertising, and an ever-increasing distrust of ads has led to a decline in the effectiveness of paid media. Conversely, earned media is gaining ground. Check out this whitepaper from Zuberance, previously offered last month, to see why earned media is so powerful and to learn how you can put it to use for your brand. In this report, you will learn: 1. Earned media is the most trusted and credible form on content for a brand 2. Social media has amplified the sheer quantity and reach of earned media 3. Conversion rates are higher and ROI is larger 4. Earned media lasts 5. Earned media is measurable

I think we're hitting a point of saturation until something proves itself to be heads and shoulders above the pack.

VZ is trying to promote internet of things applications, since mobile is fairly saturated.

The US has hit saturation, growth is now coming from other countries.

saturation of apps with people getting degrees in developing them?