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Ivy Chang

Company magazine launches digital Weekly Edit | Sugarscape | - 0 views

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    new original content magazine in the UK specifically designed for iPhone
Greg Steen

Two Become One: How Magazines Will Ape Their Apps | paidContent - 0 views

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    In a reversal of today's content publishing model, print magazines pretty soon could start looking a lot like their app equivalents. "The next redesign of our titles will see them redesigned with our tablet versions in mind," magazine publisher Future's tablet editor-in-chief Mike Goldsmith told an industry forum this month. As publishers extend their print titles to iPad, they can choose either to repurpose the paper originals, which can seem lazy and ill-suited to the touch screen, or to custom-produce interactive apps with a native interface in mind, which is expensive.
John Rich

Major TV Networks Trash Netflix, Want It To Be Like Amazon And Hulu - 0 views

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    Branded networks are an artifact of when networks mattered. People just want good content delivered in a convenient way, which brand it was originally created for is meaningless.
John Rich

Netflix Has Almost Already Paid for 'House of Cards' in New Subscribers - The Wire - 0 views

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    Older article but an interesting "math" theory on original content
Ivy Chang

Lexus produces TV show to reach consumers in their homes - Luxury Daily - Television - 0 views

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    Toyota Corp.'s Lexus is gearing up for the fourth season of its TV One show, "Verses and Flow." The new season of the show designed to reach African-American consumers, which will premiere in August, will feature performances by artists including K. Michelle, Candice Glover and Ruben Studdard. Acting as a producer of content allows a brand to reach consumers in an organic way.
Simeon Spearman

MediaPost Publications New Gaming Model With Release Of 'Undead Nightmare'? 11/02/2010 - 0 views

  • As game developers and publishers look more and more to digital distribution as a way to bypass current brick-and-mortar game sellers -- in part to cut down on game reselling, a major loss to their bottom line -- we could be witnessing the beginning of a new model of game development. In the future, when you drop $60-$70 on a new game, you might just be buying the game engine and the background art, with the knowledge that the developers will be releasing content packs that provide entirely new, self-contained game experiences that build off the original title.
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    Interesting perspective: consumers could begin purchasing games knowing they're buying the platform/creative assets and that they will have to make micropayments for shorter-form content. Already being done with DLCs on major titles, but it could alter the way people think about the games they purchase.
Ivy Chang

Victoria's Secret strengthens loyalty program via timely Instagram contest - Content - ... - 0 views

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    Victoria's Secret is building its loyalty program with a new mobile photo sharing contest that rewards consumers with shopping sprees for snapping creative pictures. Victoria's Secret will then judge the entries based on creativity, photo quality, originality and consistency with the brand's image. Four winners will be chosen each week for a total of 16 winners. Each winner will receive a $500 shopping spree.
Simeon Spearman

Facing limits of traditional PR, Original9 Media will arm companies with content | Vent... - 0 views

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    New PR firms focus on turning brands into media producers to generate earned media without relying on the media industry for coverage.
Emily Knab

LinkedIn Takes Groups To The Next Level With Likes, Follows And More - 0 views

  • adding new functionality to its Groups feature
  • making threaded conversations within groups similar to face-to-face professional interactions by removing the wall between original remarks and off-site content such as news articles. You can share links on Groups the same way you would on the homepage. And your profile picture will now be attached to any comment you make on a group, personalizing the experience.
  • You can also now roll over the images of the last three participants on any thread to see comment previews
  • ...1 more annotation...
  • vote on shared content by liking
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    linkedin is following facebook and twitters steps more closely with "likes" and "follows"
Ivy Chang

PewDiePie Scores 29 Million YouTube Subscribers, A Ton Of Views - 1 views

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    pewdiepie has 29+ million subscribers
Simeon Spearman

Basic Cable Turns to Big Budget Films - 0 views

  • Now accounting for 20 percent of the revenue taken in by News Corp.’s cable empire, FX has seen income grow from just $279.7 million in 2006 to $460.7 million in 2011. “When you look at the ramp-up of ad revenue for FX, as they’ve increased their movie content, they’ve also increased their ad revenue,” Erik Brannon, the IHS analyst who prepared the report, told paidContent. Among networks not devoted full-time to movies (a la Fox Movie Channel), AMC also ranks high for movie reliance. While the network is known for original-series hits like Mad Men, Breaking Bad and The Walking Dead — now staples in the Netflix streaming lineup — nearly 80 percent of its air time is filled with movies.
jrryhdsn

3 Ways Brands Can Succeed As Advertising And Technology Evolve - 0 views

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    "How Brands Can Remain Human When Native And Ad Tech Collide"
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