And it may get even better. I’m checking with Facebook PR, but the actions
published could potentially be turned into Sponsored Stories, so Facebook could
charge the app where they took place to make the stories appear more prominently
in the feeds of people already subscribed to them. Facebook could essentially be
taking content from apps and selling it back to them.
If you were wondering what Facebook’s long-term game plan is, you’re staring
at it. Pull content from everywhere, mix it with ads, keep you reading. And with
the carrot of referral traffic to dangle, some developers may be happy to play
along.