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Ivy Chang

How not to do PR, 101: BlackBerry exec absolutely refuses to acknowledge iPhone's exist... - 1 views

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    terrible PR for blackberry
Simeon Spearman

Facing limits of traditional PR, Original9 Media will arm companies with content | Vent... - 0 views

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    New PR firms focus on turning brands into media producers to generate earned media without relying on the media industry for coverage.
Simeon Spearman

Didn't know about Amazon Price Check? Well now you do - rush to save $15 tonight | Vent... - 2 views

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    Nice follow up on the Amazon Price Check app; apparently most people found out about the promotion because of all the PR it got over brick-and-mortars and politicians denouncing the app. Impulse Commerce
Ivy Chang

IKEA: The Facebook Fan Sleepover | Digital Buzz Blog - 0 views

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    lucky winners get to sleepover at IKEA to test out their mattresses. big PR stunt.
Simeon Spearman

Walgreens Using Paid Social Media to Promote Prescription Plan | Social Commerce Today - 0 views

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    Strengths and weaknesses of a paid Twitter campaign. Walgreen's used paid media on Twitter to wage a PR war on Express Scripts.
Greg Steen

How to Measure Social Media ROI - 0 views

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    From Radian6 - Real calculations and measurements to calculate social media ROI - The ability to distinguish your brand as a pro in social media ROI - Real social media success stories and the ROI of each one - Social media metrics for different professionals - PR, Customer Service, Marketers and more Guide saved in Trendspotting-Industry Trends-Social-Guides/
John Rich

Stanford bioengineers create circuit board modeled on the human brain | Stanford News R... - 1 views

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    This is probably more then 3 years out but it is very relevant to the forecasted "Intelligence Explosion."
Emily Knab

Video: Willow Garage Robot Learns How to Play Pool in Just One Week | Popular Science - 0 views

  • Willow Garage has programmed one of its PR2 robots to play a pretty impressive game of pool. More impressively, they did it in just under one week.
Emily Knab

Facebook Hired Burson-Marsteller PR to Plant Negative Google Stories | Adweek - 0 views

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    facebook is in the news for hiring someone to plant negative press online
Greg Steen

Twitter Seeks First Public Relations Help in Five-Year Run - 0 views

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    Twitter is currently in talks with a mix of large and small PR firms with offices in New York, where the company has just opened a new office on Madison Avenue
Simeon Spearman

Facebook Now Lets You "Follow" Someone In Any App, Get Their Updates In News Feed Where... - 0 views

  • And it may get even better. I’m checking with Facebook PR, but the actions published could potentially be turned into Sponsored Stories, so Facebook could charge the app where they took place to make the stories appear more prominently in the feeds of people already subscribed to them. Facebook could essentially be taking content from apps and selling it back to them. If you were wondering what Facebook’s long-term game plan is, you’re staring at it. Pull content from everywhere, mix it with ads, keep you reading. And with the carrot of referral traffic to dangle, some developers may be happy to play along.
Rebecca May

Hilton's "Stay Hilton, Go Everywhere" Campaign Includes New iAd Taking iPhone, iPad and... - 0 views

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    iPad iAd by Hilton that takes users on virtual tours
Emily Knab

STV makes full shows available on YouTube - News - THE DRUM - Advertising, Design, Medi... - 0 views

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    daily 8.20 STV is the 3rd british broadcaster to provide tv content (new and archived) on YouTube 2,000 hrs of content... holla
Emily Knab

iPhone app for Edinburgh Festival Fringe launched - News - THE DRUM - Advertising, Desi... - 0 views

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    music festival iPhone app helps navigate, journal about the shows, plot routes daily 7.22
Emily Knab

Volvo, H&M and MTV embrace virtual goods - News - THE DRUM - Advertising, Design, M... - 0 views

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    big brands are getting involved with selling virtual goods ex: MTV selling virtual goods to promote its MTV awards show
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