Group items tagged

Women's network SheSpeaks and female-oriented marketing firm Lippe Taylor surveyed over 2,000 US female internet users in March 2013 and found that only 6% reported still researching products primarily in-store, while another 5% asked friends and family for recommendations most often. The rest-89% in total-did their browsing mostly on the web, either via desktop (71%) or on mobile devices (18%).

Pulls you to mobile site, but you can't make purchases there and must go in-store.

The demographic is more likely to remember brands advertised on portable devices and is motivated to visit brand sites and/or retail stores as a result of digital advertising and social posts, Terra found.   In fact, 38% of Hispanics agree that they are more likely to visit branded sites and retail stores, compared to just 24% of non-Hispanics.

This is basically true of any retailer who launches a store app, but I like how they frame this particular launch in the "100m mobile stores" context.

Shopkick moved in to trial iBeacon with their service shopBeacon -- installing iBeacon functionality in 100 American Eagle stores nationwide. The move follows a Shopkick trial in 2 Macy's stores

Partnership with Redbook and Nearby Now   Working with 65,000 retailers nationwide, NearbyNow has its own concierge team that calls stores to verify if an item is in stock, and then emails the customer within 10 minutes to confirm availability. Customers can then reserve the desired product. Users will only see a "Find It" Button if an item is carried by a local store. Otherwise, they will be directed to online stores that sell the product.

uses SMS to allow people to donate $$ when ordering online, in-stores, or over the phone

click banner ads Consumers can either use their device's built-in GPS or type in a location to find nearby stores that sell Crest products if they opt to buy, then they are redirected to Walmart's mobile site

The store is the company's first venture into mobile commerce. American Apparel says it chose to start with Japan because many Japanese consumers-especially teenagers, American Apparel's target market-are comfortable shopping from their phones.

And recently, the company released results of an independent study which indicates that the market for mobile apps could grow to a whopping $17.5 billion within the next three years.

hoosing their next phone, mobile users would opt for Android phones over the iPhone by a two-to-one margin, according to a new global survey. The study commissioned by multiplatform app store GetJar found that about 40% of respondents would switch to Android when they buy their next handset, compared to 18% that want the iPhone.

Consumers can download the eBay app to scan the QR codes featured on the interactive store windows.

Old navy using Snap Appy that lets users scan products in store to unlock season themed surprises and rewards while shopping.  mobile optimized site so people can shop from home.  uses image recognition so people can snap any old navy logo to unlock stufffffff

"A new report confirms the significant and growing influence of the Internet and social media in the shopping decisions of U.S. moms. In preparing to go shopping, mothers are 43% more likely to go online to gather coupons and 38% more likely to look at store Web sites than food shoppers as a whole, according to Packaged Facts' "Moms as Food Shoppers: Grocery Store and Supercenter Patterns and Trends" report.  Further, moms are nearly twice as likely as food shoppers overall to have used social media to plan their most recent grocery shopping trip (20% versus 11%). And in addition to consulting blogs prior to shopping, they are increasingly using mobile apps to ensure that they're getting the best deals while shopping. "