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three things happen at once: The phone submits a $5 store coupon, his Citibank (C) MasterCard (MA) account is charged $20 for the shorts, and his loyalty card with the retailer, also stored on the phone, is credited with the purchase.

This could cause a major decline in traffic to carrier stores

An app that'll pay consumers to check store displays. Keeps brands up to date with the stores and checks up on them by paying consumers that post up pictures of displays (anonymously).  L'Oreal is an example used. 

"Walmart began recruiting top Silicon Valley talent and acquiring start-ups last year. For instance, Walmart acquired Kosmix, a company that specializes in making web design more seamless, for $300 million. That team has been working for over a year to fix Walmart's systems and improve its website.  Walmart is investing in the "social gifting" market. A year ago, Walmart launched "Shopycat," which makes gift recommendations based on friends' Facebook profiles. The site is now called "Walmart Gifts" and allows customers to log in and get personalized recommendations based on Facebook and Twitter profiles.  The retailer got a better search engine. A dozen top engineers took 10 months to build it, and while the company won't discuss sales figures, they said the new system is more user-friendly. "If you search for cotton socks now, you'll actually find them," Manjoo writes.  Walmart is trying to lead the charge in same-day shipping. Its at an advantage considering that 96 percent of Americans live within 20 miles of a Walmart.  Walmart is investing like crazy in its mobile app. "Walmart imagines that as you go through an average day, you'll remember things you need--milk, bread, a new tennis racquet, a toy truck for your nephew's birthday--and tell the voice-enabled Walmart app. The app will list each item's location inside your local Walmart and include product info; eventually, it will also learn your preferences and offer recommendations. And once you're actually in the store, you'll be able to summon an associate to help you," Manjoo says. "

aisle411 -- retail mapping -- helps customers locate products in stores

Macy's was one of the first retailers to roll out Shopkick's mobile rewards program, and now two years later, it is finally rolling out the technology to all 800 of its stores.

chip in shoe that charges mobile phone -- it can gather and store energy as the wearer walks

weekly 8.26

weekly 8.26

To enter, consumers simply have to snap a picture of the special Coors Light SnapTag, which is found on product packaging, in-store displays, out-of-home advertising, digital ads and other branded materials, and send it in via their phone's standard messaging capabilities. The program is supported with banner advertising on NFL.com and Facebook. Out-of-home advertising appears in locations such as bus shelters. "The target demographic of the campaign is males ages 21-28," said Ryan Lindholm, Chicago-based client partner at Razorfish. "Razorfish identified that Coors Light could take advantage of the SnapTag's ability to maintain consistent branding while also implementing promotional variations with a change of the SnapTag Code Ring."

Argument for web apps HTML5 has finally matured into a strong alternative to native iOS and Android apps  developers are frustrated that they need to support multiple platforms  Apple recently changed the way that developers can sell content from within their applications. If a developer links out to their own online store, they must also allow consumers to purchase content using an iTunes account

vodaphone was named fastest mobile network in germany.they created an ar game where you trap "buffer monsters" all around germany, unload them in vodaphone stores, and win a chance to have a lifetime vodaphone contract.