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Simeon Spearman

Customer Behavior - Every Message Must Be Relevant: IBM's Yuchun Lee on Marketing Smart... - 0 views

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    "First, you have transactional data, which includes all the information you have about previous purchases and interactions with individual customers. Second, you have digital behavior data. This data, as the name implies, covers what people are doing and have done online, from surfing patterns to all the various digital interactions they may engage in across your web and mobile sites. This data can tell you, for example, which pages or sets of products on your site people have spent the most time exploring (or, alternately, ignoring). Third, you have social data, which includes all data related to the social graph as well as any social information that customers may have chosen to share with you (or, perhaps, unwittingly shared with you by agreeing to sign-in to your site using Facebook or Twitter)."
Abeeda Mahboob

Chevy adopts a bring-your-own-maps approach to navigation - Mobile Technology News - 0 views

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    Chevrolet is making a radical departure from its approach to turn-by-turn navigation services. After using parent company's General Motors' OnStar service since its inception, Chevy is offering a competing alternative in its Sonic and Spark automobile lines. Called BringGo, it's an integrated smartphone-dashboard system - Chevy's first attempt at a bring-your-own-maps nav service to any of its vehicles.
Ivy Chang

App creation platform taps the power of the crowds | Springwise - 0 views

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    platform that facilitates creation of mobile apps using the power of crowds to first improve then fund the apps. they receive a share in apps revenue.
Simeon Spearman

SnappyTV launches 'VTweets' to make video more social - 0 views

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    Remember SnappyTV, the exciting social TV startup that won the award at the first Social TV Summit? The San Francisco based company is growing their advanced editing tools, and it recently announced "VTweets" - the ability to bridge the live video you capture on their platform with tweets. The two major features of VTweets include the ability to instantly select tweets to be highlighted at the appropriate moments within a SnappyTV playlist and the ability to embed playlists within web mobile and second screen environments.
Ivy Chang

Walgreens Tests Foursquare Coupons | ClickZ - 0 views

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     first nationwide coupon on the mobile app.
Greg Steen

First Look and Hands On - Windows Phone 7 - 0 views

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    Video of a not-quite-yet-finished version of Windows 7 Mobile, Microsoft's latest operating system for smartphones. It's designed to compete with iPhone and Android OS's.
Rhiannon Apple

Unilever breaks first iAd campaign to run on iPad - Mobile Marketer - Advertising - 0 views

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    First iAd on iPad
John Rich

Simplify your finances | Simple - 1 views

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    Tagging a number examples of "unbanks." Mobile first, low to no fees, built in budget and savings tools.
John Rich

Moven - 0 views

shared by John Rich on 22 Oct 14 - No Cached
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    Tagging a number examples of "unbanks." Mobile first, low to no fees, built in budget and savings tools.
younginlee

Clif Bar Launches First Geo-Targeted Twitter Campaign - 0 views

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    Organic foods and beverage maker Clif Bar is launching what it claims is the first geo-location Twitter campaign. The company wants you to send a geo-tagged tweet to @CLIFMojoGo the next time you're in a park, at the beach or on a trail.
Emily Knab

The First iPad-Only Novel Is Coming, With Literal Bells and Whistles - 0 views

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    first ipad only novel includes multimedia like video/music daily 7.16
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