The company provides an unusual 3D video rendering capability it calls "free dimensional" or freeD™ video, according to Intel.
While the technology could potentially have a broader usage than sports broadcasting, it has been used to-date to enable fans to get a 360 degree view of key plays and was particularly useful at the NBA All-Star Weekend recently where it was on display for the popular Slam Dunk contest.
"This is a story about devices: NPD figures that 10 percent of homes now have at least one Internet-enabled TV (though I bet that only a minority of them are actually plugged into the Web), and we're seeing a steady increase in the use of Web-video peripherals, like Blu-ray players, Apple TVs, Microsoft Xbox 360s.
And it's also about content: NPD says the most popular service for Web on TV viewers is Netflix, with 40 percent of connected TV watchers using the service."