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C'est pourquoi la marque crée Footpower, une chaussure qui permet de recharger vos appareils lorsque vous marchez. L'application smartphone qui l'accompagne sert également d'outil de tracking GPS et de balise de détresse pour envoyer un SOS en cas de péril.

"If you want to bike around Manhattan these days, it's easy to find an online or physical map that can lead you to the bike lanes and keep you riding safely. But it won't tell you much more, like which route would be the most relaxing, and which the most demanding of your attention. That's exactly the information Arlene Ducao wants to provide with the MindRider Map, which is created by deploying cyclists wearing a helmet that measures their brainwaves."