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I wonder if this trend will ever change. JCP thought we were smart enough to know the difference but apparently we weren't. It seems that JCP was a little before its time by thinking in this way. Our subconscious feeds off of impulse buys because its instant gratification. Hopefully I can resist next time I'm out running errands.

All five reasons are so true and I have probably had at least one impulse buy for every reason, but I think the biggest reason for those impulse buys are because of those discounts and sales. Who doesn't love to save money? Now that I have read this though, I am going to try to be more cautious the next time I'm out shopping (hopefully there aren't too many good sales going on).

I thought this was really interesting especially because it came from psychology today. However, number two was not what I expected. I am usually accustomed to people brining up buyers remorse, rarely do they ever say they never regretted it. Maybe that is just with more expensive purchases and not on sale items? All of these articles on pricing have made me more aware of how stores are manipulating me into buying, and I must say most times it works!

Yes, I agree with Sarah. I also bought a lot of those products, which I will never use again, but I think that behavior is not as unconscious as the article may want us to believe. Most of the time I am pretty aware of the fact that I am buying stuff because I perceive it as a good deal, even though I also know I won't make too much use of it.

This article was really great -- I impulse buy for all five reasons and a place I impulse buy from ALL the time Groupon. I agree with Angelo I buy products and sometimes when I am buying them the thought crosses my mind if I will ever use it again does not matter. I usually buy things because I think it is a good deal because lets face it we love to buy things -- especially when they are discounted or on sale!

I also agree with the sales aspect being one of the biggest reason for impulse purchases. In two different jobs I have worked we had What we called PWPs (purchase with purchase). Once a customer made I purchase I was able to offer them another item at a discounted price. I would always say, "with your purchase today you qualify to get -said item- for 50% (or other discount) off!" Granted, this sale usually went on for three months or so, but using the word 'today' tended to convince customers they needed this item. So e customers would think out loud and reason why they should go ahead and buy it which was always interesting for me to listen to. As a sales person, I would remind them that the sale wouldn't last for long and it was a great deal so they could get it now and not have to come back hoping the sale was still going or that supplies were still available. Most of them never would have bought the item had they seen it on the shelf, but hearing the discount associated with their purchase today they felt obligated to buy, and almost always did.

Target is my downfall for impulse buying! I always stop by the dollar bin section (especially when it is 50-70% off) then I feel like I need everything! Which is terrible because I can personally go to almost half the things I've purchased in my home that I have not used. The other day at Michaels, I witnessed a lady purchasing some scrapbook paper and after having to wait for a few customers ahead of her, she purchased a small piece of Hershey chocolate sitting in a bin for 59 cents. I couldn't help but think about the marketing and item placement that Michaels thinks about in their store layout because they would not have sold that extra item had it not been convenient and inexpensive. The placement of small items helps create more sales - especially by the cash registers - as children and people of all ages may want things they didn't think about when initially going into the store. This was a really interesting article!!!