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Wharton article on offshore outsourcing - 1 views

started by utsav572 on 13 Aug 13 no follow-up yet
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cloud service - 1 views

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    Great article, there are many applications of cloud services. Recently there have been applications that integrate payment platforms life for example: http://techcrunch.com/2013/08/12/cloudzync-app-launch/
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    thanks for the share giorgio, worth a read
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Twitter-TV Links Strengthened - 0 views

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    As we look into platforms merging together- the metrics will become even more important. Neilson is releasing a new metric to measure interactions between TV and Twitter-
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    Great article of data analysis and customer behavior, although this theory needs to be further testing, still very insightful.
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    JP - very interesting article! It will be interesting if networks look to actually focus their attention to this metric vs. the traditional TV ratings metric, which I believe only focuses on a sample audience. You would have to think that Neilson's Twitter Rating system would provide much more accurate and timely results. Similar article - right from Neilson's website... http://www.nielsen.com/us/en/press-room/2012/nielsen-and-twitter-establish-social-tv-rating.html

social media vs social technology cycle - 4 views

started by utsav572 on 06 Aug 13 no follow-up yet
6More

Great article on 3D printing - 4 views

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    Hi all, This article is a nice follow-on to a discussion we had (I believe in section 2). Imagine the possibilities!
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    http://www.economist.com/news/science-and-technology/21576626-additive-manufacturing-growing-apace-china-new-brick-great-wall The economist has been quite excited about this technology - however, it has rightly tempered expectations by saying for a consumer, the benefit, at best will be only marginal since this will only lessen the cost of the prototype/time taken to build one. I am still not that excited but I am not an industrial designer and neither is Jonathan Ive/Chris Bangle my name !
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    This can change the way our traditional education works. It can be a good tool to increase creativity in school kids. The technology will evolve to make the design process really easy to use.
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    There is a lot going on in the 3D Printing world. I have seen this documentary ( http://www.youtube.com/watch?v=DconsfGsXyA ) that shows a different way on how this new technology is being used. Technologies are advancing and will trigger important discussions on regulation.
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    Stefan great documentary. Scary. I can't believe this actually exists already. These guy's webpage is also interesting.It's incredible how they name themselves a non-profit organization that is defending civil liberty rights by building firearms. http://defdist.org/about-us/
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    The firearms application is crazy, agreed. Plastic guns made through 3D printing technology are able to get through most airport security scanners. What I find the most interesting about 3D printing, however, is the application that this technology can have in the healthcare/biotech industries. Last year I remember hearing a very interesting article on NPR about how scientists are now using 3D printing technology to actually print human tissue such as veins are ligaments. I did a quick google search and found an article that actually has the audio linked at the bottom. I think everyone should check it out and let me know your thoughts about. http://www.rapidreadytech.com/2012/06/3d-printing-covered-on-npr/
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Big Brands and Cutting Edge Social Strategies - 2 views

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    Big brands are exploring new platforms- check out the examples
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    Good stuff - Isn't it a bigger challenge for impulse categories/FMCG to measure the RoI for social media spend than it is for more functional/"higher involvement" purchases like cars or for that matter "big skinny" ? Any thoughts, anyone ?
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    I would agree that it is more difficult to track ROI on FMCG products social media campaigns but no more difficult than tracking the ROI of sales driven away from ecommerce. When there is a direct click through purchase, we are able to logically calculate an ROI but when you start trying to valuate how a campaign increases foot-traffic or brand equity, your ROI becomes more speculative.
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    Hey, this was a great article. I captured some examples for future social media discussions. Did you notice the AMEX program featured?

connectivity in the cars makes it the next big platform? - 2 views

started by utsav572 on 03 Aug 13 no follow-up yet
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All media will be social (and vice versa) - 0 views

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    Here is my former business partner and friend Matt Yorke discussing the evolution in media. He leads social strategy at International Data Corp and is at the forefront of the transformation from old media to new media.

Revolution in TV - 2 views

started by Daniel Carranza on 01 Aug 13 no follow-up yet
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