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jose Fernando Estrada

P&G Shifts Marketing Dollars to Online, Mobile - 0 views

online.wsj.com/...3681904578641993173406444.html

social media investing increase marketing

shared by jose Fernando Estrada on 03 Aug 13 - No Cached
  • jose Fernando Estrada on 03 Aug 13
     
    "Procter & Gamble Co. is now spending more than a third of its U.S. marketing budget on digital media, an aggressive shift as Americans for the first time are expected to spend more time online this year than watching television". Interesting how much money traditional companies are now investing in social media
raimundo_echev

Regarding big data...A YouTube videos filter tool: http://devour.com/about/ - 3 views

The big data management is a big issue, but for users as well, sometimes it is hard to get enough GOOD data. That said, here is a data management system dedicated to online videos from YouTube, tha...

http:__devour.com_about_ online videos

started by raimundo_echev on 07 Aug 13 no follow-up yet
Suppasit Suppasit

P&G Shifts Marketing Dollars to Online, Mobile - 0 views

World's Largest Advertiser Says as Much as 35% of Ad Budget Going to Digital Media http://online.wsj.com/article/SB10001424127887323681904578641993173406444.html

social media markets

started by Suppasit Suppasit on 06 Aug 13 no follow-up yet
aditi agarwal

Better Leadership Through Social Media - 0 views

http://online.wsj.com/article/SB10001424052970203753704577255531558650636.html

started by aditi agarwal on 06 Aug 13 no follow-up yet
Carmen Castillo

Websites Vary Prices, Deals Based on Users' Information - 0 views

online.wsj.com/...3777204578189391813881534.html

technology future markets

shared by Carmen Castillo on 04 Aug 13 - No Cached
  • Carmen Castillo on 04 Aug 13
     
    Prior to the discussion on Netflix's case tomorrow, i wanted to share another example where companies like Staples, Home Depot and others are using customers data, such as location and other factors in real time to target visitors by adjusting prices based on characteristics they know about each user.
Jacquie Makilya

Netflix reflects google startegy?? - 5 views

This article points out the importance of re thinking a business to be viable in the long run. Netflix are pathfinders and others follow. They started by changing how customers purchased/borrowed m...

started by utsav572 on 06 Aug 13 1 follow-up, last by Jacquie Makilya on 13 Aug 13
raimundo_echev

Regarding big data...A YouTube videos filter tool: www.devour.com - 0 views

The big data management is a big issue, but for users as well, sometimes it is hard to get enough GOOD data. That said, here is a data management system dedicated to online videos from YouTube, tha...

media videos

started by raimundo_echev on 12 Aug 13 no follow-up yet
Carmen Castillo

Facebook Moves Cautiously on Video Ads - 0 views

online.wsj.com/...3838204578654684050767080.html

social innovation media

shared by Carmen Castillo on 09 Aug 13 - No Cached
  • Carmen Castillo on 09 Aug 13
     
    Facebook plans to launch a video-ad service. This shows the integration that is happening in social media platforms.
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