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Clare Gillan

All media will be social (and vice versa) - 0 views

www.youtube.com/watch

social media properties facebook twitter emerging markets

shared by Clare Gillan on 02 Aug 13 - No Cached
  • Clare Gillan on 02 Aug 13
     
    Here is my former business partner and friend Matt Yorke discussing the evolution in media. He leads social strategy at International Data Corp and is at the forefront of the transformation from old media to new media.
utsav572

social media vs social technology cycle - 4 views

https://www.google.com/search?q=social+media+vs+social+business&newwindow=1&client=firefox-a&hs=TNO&rls=org.mozilla:en-US:official&tbm=isch&tbo=u&source=univ&sa=X&ei=UP0AUrD7OvKj4AOprIDQCQ&ved=0CGQ...

started by utsav572 on 06 Aug 13 no follow-up yet
Guillermo Turull

AMEX OPEN - Linkedin site - Recommended for entrepreneurs@Babson - 7 views

Thanks for sharing Jose. Their website is also very helpful : https://www.openforum.com/ Users can sign in with their LinkedIn account and exchange advice on social media, marketing, entr...

started by Jose Pena on 01 Aug 13 1 follow-up, last by Guillermo Turull on 03 Aug 13
Allison Smith

Interesting video on how social media makes you lonelier.... - 0 views

Further to our discussion on whether or not facebook is a good or a bad thing, I came across a very interesting 4 minute video on how social media actually makes us lonely.... http://vimeo.com/7053...

started by Allison Smith on 12 Aug 13 no follow-up yet
Cody Gordh

How Young People Consume Media - 0 views

Very interesting article about trends in technology and media consumption. Traditional media consumption has turned into on demand instant access and quick-hitting communication. This is the new g...

http:__www.cnn.com_2013_08_02_tech_social-media_brief-digital-communication_index.html?hpt=hp_bn5 future media social technology

started by Cody Gordh on 03 Aug 13 no follow-up yet
John-Paul Vachon

Big Brands and Cutting Edge Social Strategies - 2 views

adage.com/...243390

shared by John-Paul Vachon on 01 Aug 13 - No Cached
  • John-Paul Vachon on 01 Aug 13
     
    Big brands are exploring new platforms- check out the examples
  • ...1 more comment...
  • varadharajan ragunathan on 03 Aug 13
     
    Good stuff - Isn't it a bigger challenge for impulse categories/FMCG to measure the RoI for social media spend than it is for more functional/"higher involvement" purchases like cars or for that matter "big skinny" ? Any thoughts, anyone ?
  • Cody Gordh on 03 Aug 13
     
    I would agree that it is more difficult to track ROI on FMCG products social media campaigns but no more difficult than tracking the ROI of sales driven away from ecommerce. When there is a direct click through purchase, we are able to logically calculate an ROI but when you start trying to valuate how a campaign increases foot-traffic or brand equity, your ROI becomes more speculative.
  • Clare Gillan on 04 Aug 13
     
    Hey, this was a great article. I captured some examples for future social media discussions. Did you notice the AMEX program featured?
giorgio rivera

Importance of connecting with influencers through social media - 0 views

As seen in class is very important that companies connect with influencers through social media because of the great great impact that they can have on your business. http://www.entrepreneur.com/a...

social media

started by giorgio rivera on 13 Aug 13 no follow-up yet
Sarach kitnitchiva

Advantage VS Disadvantage of social media - 1 views

Even there are a lot of advantage for social media , the disadvantage also a lot I think it is a useful tool , but the more return you get , the more risk you get as well. Please check the link...

social technology innovation

started by Sarach kitnitchiva on 03 Aug 13 no follow-up yet
jose Fernando Estrada

P&G Shifts Marketing Dollars to Online, Mobile - 0 views

online.wsj.com/...3681904578641993173406444.html

social media investing increase marketing

shared by jose Fernando Estrada on 03 Aug 13 - No Cached
  • jose Fernando Estrada on 03 Aug 13
     
    "Procter & Gamble Co. is now spending more than a third of its U.S. marketing budget on digital media, an aggressive shift as Americans for the first time are expected to spend more time online this year than watching television". Interesting how much money traditional companies are now investing in social media
Suppasit Suppasit

P&G Shifts Marketing Dollars to Online, Mobile - 0 views

World's Largest Advertiser Says as Much as 35% of Ad Budget Going to Digital Media http://online.wsj.com/article/SB10001424127887323681904578641993173406444.html

social media markets

started by Suppasit Suppasit on 06 Aug 13 no follow-up yet
utsav572

connectivity in the cars makes it the next big platform? - 2 views

5 key digital media and advertising trends. http://mashable.com/2011/12/08/media-ad-trends-2012/

started by utsav572 on 03 Aug 13 no follow-up yet
Carmen Castillo

Facebook Moves Cautiously on Video Ads - 0 views

online.wsj.com/...3838204578654684050767080.html

social innovation media

shared by Carmen Castillo on 09 Aug 13 - No Cached
  • Carmen Castillo on 09 Aug 13
     
    Facebook plans to launch a video-ad service. This shows the integration that is happening in social media platforms.
skabore

Another free tool to analyze big data - 23 views

I just came across this article which lists a few free big data tools for small businesses. https://www.openforum.com/articles/big-data-coming-soon-to-a-small-business-near-you/ "Size Up" is actua...

technology

started by Daniel Carranza on 05 Aug 13 5 follow-ups, last by skabore on 07 Aug 13
Cody Gordh

NetFlix Adds User Profiles - 0 views

Netflix has added individual user profiles within accounts to customize recommendation to specific user...key feature for families and those with shared accounts http://money.cnn.com/2013/08/01/te...

technology media

started by Cody Gordh on 05 Aug 13 no follow-up yet
netza perez

5 Social Media Rules Every Entrepreneur Should Know - 0 views

http://www.entrepreneur.com/article/227016

started by netza perez on 02 Aug 13 no follow-up yet
aditi agarwal

Better Leadership Through Social Media - 0 views

http://online.wsj.com/article/SB10001424052970203753704577255531558650636.html

started by aditi agarwal on 06 Aug 13 no follow-up yet
Cody Gordh

MixBit: New App from Youtube Creators - 0 views

MixBit set to compete with Vine and Instagram. Allows users to upload video, edit, and combine with other users video uploads... http://www.cnn.com/2013/08/08/tech/web/mixbit-video-app/index.html?h...

technology social media innovation markets marketing

started by Cody Gordh on 12 Aug 13 no follow-up yet
Juliana Fonnegra

Incredible new IKEA app! - 0 views

http://www.fastcodesign.com/1673164/ikeas-new-catalog-magically-transforms-into-your-furniture#1 This new IKEA app transforms your catalogue into actual furniture so you can see how it looks in yo...

started by Juliana Fonnegra on 11 Aug 13 no follow-up yet
Carolina Gonzalez Loumiet

Social Feature on Fitness Devices - 1 views

As some know I want to get into the health and wellness industry, so I researched the role of social media on fitness devices. I found a great article describing the impact, highlighting that they...

started by Carolina Gonzalez Loumiet on 10 Aug 13 no follow-up yet
Julie Williams

Sharing Economy - 3 views

Hi All, I interned at Latitude, a media and technology research consulting firm, a bit ago and they did some really cool research on the sharing economy and business. Thought this might be intere...

started by Julie Williams on 12 Aug 13 no follow-up yet
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