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As we look into platforms merging together- the metrics will become even more important. Neilson is releasing a new metric to measure interactions between TV and Twitter-

Great article of data analysis and customer behavior, although this theory needs to be further testing, still very insightful.

JP - very interesting article! It will be interesting if networks look to actually focus their attention to this metric vs. the traditional TV ratings metric, which I believe only focuses on a sample audience. You would have to think that Neilson's Twitter Rating system would provide much more accurate and timely results. Similar article - right from Neilson's website... http://www.nielsen.com/us/en/press-room/2012/nielsen-and-twitter-establish-social-tv-rating.html

Twitter commentary about a TV show can increase its viewership, according to a Nielsen study.

Here is my former business partner and friend Matt Yorke discussing the evolution in media. He leads social strategy at International Data Corp and is at the forefront of the transformation from old media to new media.