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Le gourou Bruce Schneier s'inquiète du fait que la sécurité est assurée par des oligopoles (les "géants" de l'internet qui contrôlent maintenant aussi le hardware) qui ne sont soumis à aucune règle. Il parle ainsi d'un retour au système féodal. "Today's internet feudalism, however, is ad hoc and one-sided. We give companies our data and trust them with our security, but we receive very few assurances of protection in return, and those companies have very few restrictions on what they can do. This needs to change. There should be limitations on what cloud vendors can do with our data; rights, like the requirement that they delete our data when we want them to; and liabilities when vendors mishandle our data."

Un gars qui pense qu'on devrait vendre nos données. Un de plus. J'ai laissé le commentaire suivant: What says that people can't have control on their data? We never actually tried. In the US, UK and France, there are right now nationwide programs which evaluate the possibility of a world where people have control on their data. The idea is not to mount a wall between companies and their customers, but rather to empower people with their data and allow big companies and start-up alike to create new services from people's data. The concept behind this line of thinking is called Vendor Relationship Management (VRM). Not only marketing data is quickly obsolete (as you said, it's constantly flowing), but the data is siloed (which is why Google spends lots of money buying databases) and a lot of guesswork is put into the design of new services. What if people had all their data (health, insurance, banking, telecomunications, ID…) in a personal data store and allowed companies to connect to it, on a one-app-at-a-time basis? Heaps of new ideas could emerge and new players would have the possibility to create apps tailored just for you without having to guess or spend money in shady databases. It raises several questions: what about security? Can people really manage their data? An organisation called La Fing is experimenting the idea in France to get some answers. The project is called MesInfos, And big companies are tagging along (Banking institutions, Telcoms, Insurance companies , and even Google). But what's clear right now, is that the situation - with big companies hoarding our personal data without giving much control back on it - is not a fatality. And there are certainly better answers than "Protect all your data" or "Put a price on it".

Alors que Facebook vient de public un rapport "A new Paradigm for Personal Data : Five Shifts to Drive Trust and Growth" avec Ctrl-Shift, Shane Green s'interroge sur la position de l'entreprise et ses motivations à s'engager sur la voie de l'empowerment des individus grâce à leurs données personnelles. Une des promesses, que Shane Green partage, réside dans la valeur qui pourrait résulter de cette redistribution des données personnelle.

Philip N. Howard, chercheur à Washington, propose de nationaliser Facebook pour en faire une infrastructure de confiance qui pourra exprimer son plein potentiel !

"The era where we were in control of the data on our own computers has been replaced with devices containing sensors we cannot control, storing data we cannot access, in operating systems we cannot monitor, in environments where our rights are rendered meaningless. Soon the default will shift from us interacting directly with our devices to interacting with devices we have no control over and no knowledge that we are generating data. Below we outline 10 ways in which this exploitation and manipulation is already happening."

Intéressante citation de "Phil Wolff of the Data Portability Project : Is it really your data? It's about you but the company spent time and money collecting that data, defining it, refining it, aggregating it, and turning it into something useful. Maybe they use it to serve you better. Or maybe they use it to drive down their costs, keep your prices high, and fight off competitors. Companies think of the data as theirs."