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"the Wings have found mobile devices to be the #1 viewing medium fans are using to see videos accounting for an overwhelming 22% of fans viewing linked videos nearly 2,000 times all the way through. We're very excited at the possibilities this technology provides our team in giving more access and we've only just begun to tap into the capabilities it provides us in both marketing to our fans and giving them exactly what they are asking for in terms of access to their team. Moving forward, we're looking to create exclusive video content that is complimentary to stories included in the magazine, create opportunities for our advertisers to include offers in their ads via QR codes and put our fans in the driver's seat when it comes to giving them information on the Detroit Red Wings.""

Google recently acquired one of the largest mobile ad companies, perhaps indicating that the nascent industry could take off in the next few years.

Clear Channel has created mobile "roadblocks" with advertising displays on your mobile device while it is loading applications.

But this year, with technology powerhouses like Apple and Google introducing whole new mobile devices and buying up ad firms specializing in the small screen, the forecasts may finally be right.

Morgan Stanley Research predicts that mobile internet use will outpace desktop internet use in near future.

"For the first time ever, Microsoft will bring together Xbox LIVE games and the Zune music and video experience on a mobile phone, exclusively on Windows Phone 7 Series. Partners have already started building phones; customers will be able to purchase the first phones in stores by holiday 201"

"New fancy TV/video digital providers beware: Not all content providers are interested in your new platform -- especially if you can't verify your audience through research.\nA CBS technology executive says CBS won't deliver content to alternative distribution systems that have no reliable audience measurement -- and this includes mobile DTV."

Teens and tweens spend an average of 7.5 hours per day playing games, watching videos, and listening to music on their mobile devices.

"Apple's iPad is due in late March, pending FCC approval, and on the FCC's official broadband blog, Director/Scenario Planning Phil Bellaria and Wireless Bureau Deputy Chief John Leibovitz say there may be trouble ahead if the device drives up demand for mobile broadband. They write that the iPad announcement on January 27 "set off a new round of reports of networks overburdened by a data flow they were not build to handle," saying the problems are reminiscent of the outages AOL users ran into when the then-dialup service went to unlimited use in 1996 -- problems that persisted for months."

"The Washington Post is using its new iPhone app -- the first of several forthcoming products -- as a test of the market for paid mobile news, according to Goli Sheikholeslami, the Post's vice president and general manager for digital operations."

PC Magazine reports on the FCC's proposal to auction off airwaves freed up by the digital conversion in an effort to increase spectrum for mobile phone application development.

PGA defines Transmedia Producer.

"Just 30 or so of the nation's 1,600 digital TV stations are equipped to broadcast M-DTV. The upgrade requires a "relatively modest," $100,000 investment, said Arland. He believes 2010 will see 'many stations jumping on board . . . It's been a 'chicken or egg' thing. They're just waiting for the hardware to come out.'"

""We believe that the near future will dictate seamless single-device applications for the consumer, which is why we are committed to the media convergence space," said Bobby Cha, chief marketing officer at Inbrics."

"Portending future growth of viewing on alternative platforms, incidence of TV consumption on the computer/ handheld devices is already ubiquitous among young people, with 82% of 15-17 year olds surveyed viewing at least monthly. On handheld devices alone, half (48%) of online young people surveyed report watching TV content at least monthly, doubling from 24% last year."