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Amber Westcott-baker

Social Media Marketing Industry Report - 1 views

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    "To understand how marketers are using social media, we commissioned the Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses. We set out to uncover the "who, what, where, when and why" of social media marketing with this report. Nearly 900 of your peers provided the kind of insight that previously has not existed."
anonymous

Cable Comcast: Al Franken Says Hell No on the NBC Takeover - 0 views

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    In his feisty opening statement, Franken said: "I worked for NBC for many years. And what I know from my previous career has given me reason to be concerned--let me rephrase that, very concerned--about the potential merger of Comcast and NBC Universal. The media are our source of entertainment, but they're also the way we get our information about the world. So when the same company that produces the programs runs the pipes that bring us those programs, we have a reason to be nervous.... You'll have to excuse me if I don't just trust their promises and that is from experience in this business." The former SNL star and entertainment industry insider-turned-Senator is dead on with his concerns. As Free Press--the media reform advocacy organization founded by The Nation's John Nichols, media scholar Robert McChesney, and current executive director Josh Silver-- points out, the merger would result in Comcast controlling one in every five television viewing hours. It would lead to fewer choices of what you can watch and how you can watch it. Those cable bills that continue to rise would rise even higher, and if you don't use Comcast you might have to pay a premium to get NBC's shows. There will be even less access to local and independent programming as Comcast would promote NBC's shows at their expense. And, finally, there's the even larger issue of concentrating power and limiting access to free public interest media.
kkholland

FT.com / UK - Falling subsidy threat to US media - 0 views

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    Highlights an Anneberg School of Journalism study that examines rates of media subsidy, and shows a marked decline. References historical tradition of media subsidy through postal discounts and tax breaks.
Theresa de los Santos

US Troops Can Now Use Facebook, Twitter and Other Social Media Sites | Navy SEALs Blog ... - 0 views

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    The Pentagon made an announcement that it is authorizing the use of Twitter, Facebook, and other sites classified as "Web 2.0" across the U.S. military, according to a report by Reuters. The article mentioned that the Pentagon said that "the benefits of social media outweighed security concerns."
kkholland

Digital Marketing: Why Google Wasn't Winning in China Anyway - Advertising Age - Digital - 0 views

  • But it could be a face-saving way to exit a market where Google has made surprisingly little progress. Most research companies agree Google controls at most one-quarter of China's search market. That's hard to swallow, given Google's dominant position in the U.S. and many other major markets.
  • Google has never been a big believer in traditional marketing anywhere, including China, while Baidu is an active advertiser in TV, out-of-home and digital media.
  • "Their chief problem was the idea they could come into the market without doing marketing and expect to replicate the miraculous success they had enjoyed in the U.S. They did no marketing," said Kaiser Kuo, a Beijing-based consultant for Youku.com and the former of head of digital strategy at Ogilvy & Mather in China.
  • ...6 more annotations...
  • "Google has vision but its execution in China wasn't strong. They don't get the nitty-gritty nuances and are not close enough to the market," said Quinn Taw, a Beijing-based venture partner at Mustang Ventures who has held senior positions at Mindshare and Zenith Media in China.
  • Until recently, for instance, Google.cn had the same clean, sleek look of Google.com, even though Chinese web surfers, particularly in the early days, preferred clicking on popular search topics rather than typing in search characters. Baidu's site reflected that preference from the start.
  • "With its massively popular Tieba forums, a question-and-answer service and a wiki, Baidu leveraged Chinese netizens' natural propensity to share and create content and seamlessly integrated it in to the overall search experience way before Google's attempts," said Sam Flemming, founder and chairman of CIC, an internet research and consulting firm in Shanghai.
  • tionalism and corruption. When Baidu issued its IPO in late 2005, about one-third of Baidu's users were music fans using the site's online music file-sharing service, which operated much like Napster. Baidu didn't earn revenue from the music downloads, but music attracted tens of millions of Chinese to its site and helped make it the No. 1 search engine player. As an American company bound by U.S. laws protecting intellectual property, this growth tactic was not open to Google. Music companies, of course, hate Baidu's music-sharing site. The major labels such as EMI, Warner Music Group and Vivendi's Universal Music have tried suing local sites that allowed illegal downloading, including Baidu, with minimal success in court and little support from Chinese consumers.
  • Unlike Baidu, Google made another mistake in refusing to offer rebates for volume media buys, a common, if not always legal, practice in China's media industry. (
  • Media buyers "couldn't give Google money if they wanted to," Mr. Taw said. "Their sales guys were very arrogant, superior and hard to get hold of. They went out of their way to be jerks."
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    Explores the economic angle of google's potential withdraw from China, and offers a competing argument that the firm's threats to leave may in fact be a face saving measure driven by the bottom line.
Rebekah Pure

MediaShift . 5Across: Environmental Impact of Newspapers, Books, e-Waste | PBS - 0 views

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    A group of experts examine the environmental impact of print media versus electronic media. Counter-intuitive findings. It may be (not for sure though) that newspapers are actually a greener option. They use recycled paper, whereas using the computer uses energy and contributes to e-waste. This just doesn't seem right...
Julian Gottlieb

Pope Encourages Priests to Blog, Vatican Hops on Social Media Train - 0 views

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    The Vatican attempts to increase the use of social media by the Catholic Church.
scwalton

State DOTs Use Social Networking to Get the Word Out - Truckinginfo.com - 0 views

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    "Of the 81 percent of states surveyed that use Twitter, 83 percent of them use it to relay traffic incidents, while 80 percent use it to relay road closings and 63 percent use it to communicate emergencies such as hurricanes and tornados. Other information released by state DOTs on Twitter include referrals to Tripcheck and new video updates, fires, accidents, construction projects and delays, press releases, state responses to the Recovery Act, air quality, transit information and 511 information. "
anonymous

News: Fighting a Copyright Charge - Inside Higher Ed - 0 views

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    The University of California at Los Angeles on Wednesday announced that it will continue streaming copyrighted videos in online "virtual classrooms" despite legal objections from an educational media trade group. The university's decision is the latest development in a copyright dispute with the Association for Information and Media Equipment over whether it is legal for the university to convert DVDs from its libraries into a digital format that students can stream from password-protected course Web sites. UCLA considers the practice "essential," since it allows students to watch the videos on their own computers and on their own time, rather than having to gather in a classroom. Many educators at other colleges have watched the case with intent, waiting to see what implications, if any, the spat might have on their own institutions' use of streaming video.
Rebekah Pure

Reporters feel jilted by President Obama - latimes.com - 0 views

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    Can the media really be watchdogs for us when the government is unwilling to provide the media with information?
scwalton

Poynter Online - Mobile Media - 0 views

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    ""Some of you bring your laptop into the bathroom," he continued. "I know you all bring your iPhone into the bathroom." Those of us who work in digital media may need to start thinking about those baskets full of magazines and Sunday papers in bathrooms everywhere."
Rebekah Pure

FT.com / Media - Falling subsidy threat to US media - 0 views

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    Decreasing government subsidies to media organization is threatening the publishing industry. These subsidies include things like postal rate discounts and tax breaks.
scwalton

Mediagazer: Techmeme's Editors Will Help Us Watch The Death Of Print; Find What's Next ... - 0 views

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    "We gather all the important stories about media and present them to you in a timely, thorough, and organized manner. Our story selection method uses the power of our freakishly smart algorithm combined with direct editorial input from knowledgeable human editors.We collect every relevant take on an issue and package them together in a comprehensive group of links. That way, you not only get the lead opinion on an issue, but you can easily see all the supporting, opposing, smart, controversial, notable, and previously unseen viewpoints."
Theresa de los Santos

Digital Media Dominates Kids' Waking Hours -- Mobile Device Use -- InformationWeek - 0 views

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    Teens and tweens spend an average of 7.5 hours per day playing games, watching videos, and listening to music on their mobile devices.
Ryan Fuller

Established Newsrooms Try to Vet New Breed of News Outlets - NYTimes.com - 0 views

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    Publishers and broadcasters have always called on freelance journalists. But a generation ago, if they used material from another organization, it was usually limited to a handful of large, well-known and respected ones like The Associated Press or Reuters. With established newsrooms shrinking, a raft of smaller news outlets have cropped up in the last few years, selling or simply giving news reports to the traditional media - groups like ProPublica, Global Post, Politico and Kaiser Health News.
Ethan Hartsell

Time Warner Communications Head Steps Down - 0 views

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    "Edward Adler, head of corporate communications at Time Warner, and one of the most powerful gatekeepers in US media, is leaving the one-time world's largest media company." Adler is leaving because the company is on "such firm financial footing."
scwalton

The FCC (FCC) on Twitter - 0 views

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    The Official Twitter Page of the US Federal Communications Commission
Rebekah Pure

Vast F.C.C. Plan Would Bring Net to More in U.S. - NYTimes.com - 0 views

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    "The Federal Communications Commission is proposing an ambitious 10-year plan that will reimagine the nation's media and technology priorities by establishing high-speed Internet as the country's dominant communication network. "
Theresa de los Santos

Teens prefer reading news online to Twitter - 0 views

  • Will the next generation read news reports? It looks like it. Some 62% of US internet users aged 12 to 17 are going online for news and political information or find out about current events, said a study conducted by the Pew Research Center published yesterday. During special events such as general elections news consumption rose to 77%.
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    Will the next generation read news reports? It looks like it. Some 62% of US internet users aged 12 to 17 are going online for news and political information or find out about current events, said a study conducted by the Pew Research Center published yesterday. During special events such as general elections news consumption rose to 77%.
Amber Westcott-baker

Technology News: Communication Systems: Google's Enterprise and Mobile Plans: Killer Bu... - 0 views

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    While the technosphere was busy Tuesday pitting Google's (Nasdaq: GOOG) new Buzz service against Facebook and Twitter in some kind of social media steel-cage deathmatch, the search giant's executives were hinting at what they see as the real winning uses for Buzz -- within the enterprise and out and about in the mobile arena.
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