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The UK's Digital Economy Bill (DEB) may have a negative effect on establishments that offer open Wi-Fi access to users. Libraries, Universities, Cafes and other small businesses will not be exempt from anti-piracy policies in the Digital Economy Bill, meaning that a small business offering WiFi might be warned and held responsible for copyright infringement of somebody using their WiFi access.

Google recently acquired one of the largest mobile ad companies, perhaps indicating that the nascent industry could take off in the next few years.