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Vassili BASSAT

Facebook's Sponsored Stories Ads Appear in the New App Ticker - 0 views

www.insidefacebook.com/...sponsored-stories-app-ticker

social ads Social networks

shared by Vassili BASSAT on 07 Sep 11 - No Cached
  • Facebook’s new App Ticker that is displayed on the games Canvas page and lists news of friends engaging with games will also show abbreviated versions of Sponsored Stories, Facebook’s social ad unit
  • This additional placement of Sponsored Stories will improve the ability of advertisers to reach gamers, which could be especially useful for developers looking to gain new users
  • Until the launch of the App Ticker earlier this month, Sponsored Stories only appeared in the ads sidebar to users browsing Facebook. Now, gamers will see entries in their App Ticker marked “Sponsored”.
  • ...1 more annotation...
  • Sponsored Stories about Pages and websites may also appear in the App Ticker
Odile Crepy-Courau

DATA: Google Totally Blows Away Facebook On Ad Performance - Business Insider - 1 views

articles.businessinsider.com/...image-ads-advertising-platform

facebook google publicité

shared by Odile Crepy-Courau on 06 Dec 12 - No Cached

  • DATA: Google Totally Blows Away Facebook On Ad Performance

    Jim Edwards|May 15, 2012|
    97,455|64
      •  23
      •  77

    "No one ever got fired for telling clients to advertise on Facebook." That's the sarcastic mantra making its way round the digital advertising world right now. But is Facebook actually an efficient vehicle for marketers compared to the other digital ad giant, Google?

    A comparison of the two companies from WordStream, a search marketing management company, suggests that Facebook is a much less effective ad medium than Google. (The caveat here is that WordStream is, obviously, rather more dependent on Google than Facebook as a medium.)

    Continue Below
  • Keywords Remarketing Location Demographics
  • Odile Crepy-Courau on 06 Dec 12
     
    Peu efficace la pub sur Facebook ?
Vassili BASSAT

classement 2011 de maturité des technologies, le 'cloud' décroche - 0 views

www.silicon.fr/s-le-cloud-decroche-58084.html

hype cycle tendances Gartner

shared by Vassili BASSAT on 05 Jul 12 - No Cached
  • l’interfaçage entre ordinateur et cerveau humain (computer-brain interface)
  • quantum computing
  • bio-printing en 3D
  • ...12 more annotations...
  • la « human augmentation‘
  • les « big data »
  • extreme information
  • robots mobiles
  • à 5 ans, on retrouve la réalité augmentée, les assistants virtuels, les communications M-to-M (machine to machine) et les « mondes virtuels »
  • l’impression en 3D
  • - dans la phase du pic d’intérêt (médiatique et industriel : peak of inflated expectations - donc au point culminant du ‘hype’) figurent la TV sur Internet, le paiement sans contact et le ‘cloud computing’ privé;
  • - en phase de décrochage
  • figurent pour les 2 ans qui viennent le cloud computing et les plates-formes ‘cloud/web’, les tablettes média, les systèmes de bases de données in-memory, la reconnaissance des mouvements.
  • (speech-to-speech translation)
  • dans la phase suivante, celle de l’adoption par le marché
  • sont positionnés les e-books, la « consumérisation », les boutiques en ligne pour mobiles, l’authentification biométrique. Et tout en haut, à la limite du « plateau de productivité »,  s’inscrivent l’analytique prédictive et la reconnaissance vocale, suivis par les applications de géolocalisation
  • Vassili BASSAT on 05 Jul 12
     
    Source : silicon.fr Date : Juillet 2012 pour année 2011 Données : Gartner =>pic d'intérêt pour l'IP TV, paiement sans contact et le could computing privée.
Vassili BASSAT

Mobile Apps Showing More Promise Than Mobile Sites - 0 views

blog.velti.com/more-promise-than-mobile-sites

emarketer velti apps revenue advertising mobile web mobile applications

shared by Vassili BASSAT on 06 Jul 12 - No Cached
  • March of 2012, users’ time spent on mobile apps has increased 135%
  • whereas time spent on the mobile Web has increased by only 44%
  • app retention has increased 19%
  • ...8 more annotations...
  • app retention has increased 19% over the last year.
  • meaning as a whole, users may be spending smaller amounts of time but on much more mobile apps
  • users who download apps have enough interest in the app to download it intentionally, whereas mobile sites visitors are more likely to be visiting mobile sites just casually
  • tells us that in-app advertising is seeing a lot more revenue coming through (as opposed to a year ago)
  • Consumers’ time spent on mobile apps has more than doubled in a 12 month time frame
  • Time spent on the mobile Web has remained relatively steady
  • Users are now spending four times more minutes on apps than on the mobile Web
  • Forty-two percent of users’ time spent on mobile apps is divided amongst all other apps not in the top 50
  • Vassili BASSAT on 06 Jul 12
     
    source : Emarketer via Velti Date : juillet 2012 => les pub in-app actuellement le meilleur moyen de monétiser sur mobile
Victor Marquis

Rouge ou vert pour mes boutons call to action ? : Ludovic Passamonti - Consultant web e... - 1 views

www.ludovicpassamonti.com/...on-efficace-rouge-ou-vert.html

boutons ergonomie call to action

shared by Victor Marquis on 16 Jun 10 - Cached
  • Victor Marquis on 16 Jun 10
     
    Article très intéressant sur le choix de boutons. On apprend qu'il n'y a pas de vérité absolue ! Cela dépend de l'environnement, de la cible, ... Ca vous rappelle pas un cours ? ;-)
Miguel Membrado

Study: Twitter Users the Biggest Online Influencers - 0 views

www.atelier-us.com/...the-biggest-online-influencers

socialmedia twitter influence marketing

shared by Miguel Membrado on 04 Aug 10 - Cached
  • Twitter users are the most influential online consumers, according to a study by ExactTarget and CoTweet.
  • Twitter users are 72 percent more likely than non-users to publish blog posts at least once a month, and 61 percent more likely to post product reviews at least once a month
Vassili BASSAT

Scale is the Next Big Step for Mobile Advertising - 1 views

www.emarketer.com/...le-big-step-mobile-advertising

mobile marketing m-pub Google Apple régies

shared by Vassili BASSAT on 22 Oct 10 - No Cached
  • eMarketer now predicts $743.1 million in total mobile ad spending in 2010
  • Part of what has made Google so successful is the degree to which it has helped demystify and simplify the media buying process.
  • with consumers spending an ever-increasing amount of time in front of their mobile devices, marketers can scarcely afford not to pay closer attention to mobile
  • Vassili BASSAT on 22 Oct 10
     
    Quelques chiffres saisissants sur le marché du mobile advertising (en En).
  • Vassili BASSAT on 22 Oct 10
     
    Si quelqu'un a un job dans le secteur, suis preneur ;)
Stephane Y

12 Useful Techniques For Good User Interface Design | How-To | Smashing Magazine - 0 views

www.smashingmagazine.com/...ace-design-in-web-applications

webdesign usability Interface web smashing Design

shared by Stephane Y on 27 Jan 09 - Cached
  • Stephane Y on 27 Jan 09
     
    This post presents 12 useful techniques for good user interface design in Web apps. We also discuss how to implement these techniques so that they are properly used.
Angéline Deflandre

Google Buzz? Pfffft. (Scripting News) - 1 views

www.scripting.com/...googleBuzzPfffft.html

Dave Winer google buzz opinion

shared by Angéline Deflandre on 22 Feb 10 - Cached
  • I liked Google Buzz at first, for about 15 minutes.  But when I got to the API, I saw a big red X over its future. 
  • Dave Winer
Luc Viaud

Web's Big Boost to Magazines? Selling Print Subscriptions - 0 views

adage.com/...article

presse web abonnement magazine

shared by Luc Viaud on 29 Mar 10 - Cached
  • Luc Viaud on 29 Mar 10
     
    Web's Big Boost to Magazines? Selling Print Subscriptions Another Benefit: Easier to Mine Data from Subscribers Coming in From Online and Build Long-term Relationship. Un article intéressant sur l'avenir de la presse papier, pour ceux que le sujet intéresse
Marion Darnet

Is RFM segmentation relevant for email marketers? | Econsultancy - 4 views

econsultancy.com/...n-relevant-for-email-marketers

RFM marketing direct emailing

shared by Marion Darnet on 10 Jan 11 - No Cached
  • It is based on the presumption that someone’s future actions are best predicted by their past ones.
  • In the early days of offline direct marketing, RFM was often used to target consumers with expensive direct mail.
  • This means that modern segmentation is not just about saving money, we segment now for relevance, and to increase the consumer’s engagement with the brand. 
  • ...1 more annotation...
  • So we need to segment, and it’s more important now in the online world, than it has ever been before.  
  • Marion Darnet on 10 Jan 11
     
    Pour aller plus loin avec le concept RFM utilisé dans l'emailing...
Vassili BASSAT

Google to Businesses: Don't Create Google+ Profiles Yet - 1 views

mashable.com/...google-plus-businesses

Google+ Social networks advertising

shared by Vassili BASSAT on 11 Aug 11 - No Cached
  • Google+ team is working on creating a unique experience for businesses that includes deep analytics and the ability to connect to products like AdWords
  • the new Google+ experience for businesses won’t be ready until “later this year
  • we are surprised that Google wasn’t more prepared for the wave of brands that have been joining its social network.
Vassili BASSAT

B2B or "B Not 2B" - Does B2B Social Marketing Work? - 1 views

www.fastcompany.com/...does-b2b-social-marketing-work

Linkedin Professional social networks

shared by Vassili BASSAT on 11 Aug 11 - No Cached
  • I am sure that by now many of you are thinking that social media is not about advertising, it is about creating relationships with people so you can educate them about problems, solutions, and generally becoming a valuable resource. I totally get it. I think this is a great way to reach out and touch people and that is in fact the primary value in social marketing B2B
  • Interestingly, a recent study by Performics found that almost 60% of active social networkers said that LinkedIn was their most important social network.  Sound great, but it turns out that this is mostly because people are looking for jobs , at least according to  Perfomics’ CEO Daina Middleton.
  • I am sure that by now many of you are thinking that social media is not about advertising, it is about creating relationships with people so you can educate them about problems, solutions, and generally becoming a valuable resource. I totally get it. I think this is a great way to reach out and touch people and that is in fact the primary value in social marketing B2B
  • Vassili BASSAT on 11 Aug 11
     
    ROI contre ROE, comment mesurer l'impact en CA d'une com' sur les réseaux sociaux professionnels ? => Une sorte de branding ou brand content interactif, une relation commercial avec la marque experte dans son domaine, sur le long terme.
Vassili BASSAT

Website Allows Fashion Fans To Shop Window Displays Worldwide - 0 views

www.psfk.com/...site-shop-window-displays.html

fashion shopping shopper luxury

shared by Vassili BASSAT on 12 Nov 12 - No Cached
  • offering a digital interpretation of window-shopping.
  • The site enables fashion fans to view window displays and in-store merchandising layouts worldwide, and purchase what they see on display from the comfort of their couch.
  • The site will introduce new international stores every week
  • Vassili BASSAT on 12 Nov 12
     
    psfk 12/11/12 Digitalisation des vitrines
Luc Viaud

Study: Only 1% of Facebook 'Fans' Engage With Brands | Digital - Advertising Age - 1 views

adage.com/...232351

Facebook marketing web2.0

shared by Luc Viaud on 27 Jan 12 - No Cached
  • Luc Viaud on 27 Jan 12
     
    Slightly more than 1% of fans of the biggest brands on Facebook are actually engaging with the brands, according to a study from the Ehrenberg-Bass Institute, an Australia-based marketing think tank that counts Procter & Gamble, Coca-Cola and other major advertisers as its supporters.
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