DATA: Google Totally Blows Away Facebook On Ad Performance - Business Insider - 1 views
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DATA: Google Totally Blows Away Facebook On Ad Performance
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"No one ever got fired for telling clients to advertise on Facebook." That's the sarcastic mantra making its way round the digital advertising world right now. But is Facebook actually an efficient vehicle for marketers compared to the other digital ad giant, Google?
A comparison of the two companies from WordStream, a search marketing management company, suggests that Facebook is a much less effective ad medium than Google. (The caveat here is that WordStream is, obviously, rather more dependent on Google than Facebook as a medium.)
Keywords Remarketing Location Demographics-
Peu efficace la pub sur Facebook ?
Media Ads Joins the New Ad Formats Family - Inside AdWords - 0 views
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Media Ads is a new ad model that introduces new ways to target, pay for, and experience video ads on Google.com
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we automatically display your Media Ad at the top of the search results page
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Media Ads is a new ad model that introduces new ways to target, pay for, and experience video ads on Google.com
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Un ex-PDG de Libération brutalement interpellé à son domicile - Tout savoir s... - 0 views
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Un ex-PDG de Libération brutalement interpellé à son domicile - Tout savoir sur les dernières actualités politiques, monde, société, sports, écologie avec le journal en ligne Libération" /> .bm {background-color: #E60005; font: normal 50px Trebuchet MS; line-height: 50px; color:#FFFFFF; border:0; margin:0px; padding:0; height:125px; text-align: center;} .bm a {font: bold 48px Trebuchet MS; color:#FFFFFF;} <!--[if lt IE 7.]> <script defer type="text/javascript" src="http://l.liberation.fr/js/pngfix.js"></script> <link href="http://l.liberation.fr/css/libe_ie.css" rel="stylesheet" type="text/css" media="screen" /> <![endif]--> border-bottom:1px solid #888;margin-bottom:5px;position:absolute;top:0;background-color:#fff;z-index:99
Régie publicitaire : Opera lance Open Mobile Ad Exchange | iPhone Killer - 2 views
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Opera a lancé hier sa régie publicitaire mobile Open Mobile Ad Exchange, une plate-forme révolutionnaire qui maximise les revenus des éditeurs.
Tout savoir sur les données de Google Ad Planner - 11 views
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Comment Google récupère les données pour Ad Planner ? Un article qui va en intéresser plus d'un
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effectivement! comme tout outil hégémoniste, il faut savoir interpréter et y ajouter du jus de cerveau !
The future of advertising - ad industry should prepare for a consumer-led world or face... - 0 views
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aThere's a revolution in the air that's transforming society. It's social networking and it's empowering the consumer; but the majority of agencies aren't getting it. The ad industry must get to grips with this changing marketplace over the next decade or it could face growth of only 1.2% per year by 2016. This is according to the second future of advertising report to be published by the IPA and the Future Foundation on Monday 19th January 2009.
« Social ads » : LinkedIn recule face à la grogne des membres - 3 views
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« La confiance est la fondation sur laquelle la plate-forme LinkedIn est construite
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« social ads », inspiré du produit de Facebook
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« Lorsque les membres de LinkedIn recommandent des personnes ou des services, suivent des entreprises ou participent à l’activité du réseau de quelque façon que ce soit, leur nom ou photo peut apparaître sur les publicités associées que vous pouvez voir. »
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Facebook's Sponsored Stories Ads Appear in the New App Ticker - 0 views
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Facebook’s new App Ticker that is displayed on the games Canvas page and lists news of friends engaging with games will also show abbreviated versions of Sponsored Stories, Facebook’s social ad unit
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This additional placement of Sponsored Stories will improve the ability of advertisers to reach gamers, which could be especially useful for developers looking to gain new users
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Until the launch of the App Ticker earlier this month, Sponsored Stories only appeared in the ads sidebar to users browsing Facebook. Now, gamers will see entries in their App Ticker marked “Sponsored”.
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Super Bowl Ads to Incorporate Social Media and Mobile Media | B2C Marketing Insider - 2 views
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Advertisers that are new to the Super Bowl this year include Best Buy, Groupon, Pizza Hut and it is expected that we will see the debut of Motorola’s Xoom as well
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This year advertisements will be joining the digital age by going beyond the 30-second TV commercial to include online features, social media and mobile media. Ad agencies are incorporating Facebook and Twitter as well
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Le SuperBowl approche... les publicités de la mi-temps seront plus que jamais à l'ère du digital...
Social Ads : Facebook transforme les « j'aime » de vos amis en publicité - 3 views
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Facebook devrait mettre prochainement en place un nouveau système de publicité : les « Expandable Ad Unit ».
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ne devraient jamais apparaitre dans le flux principal de votre mur
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Elles contiennent cette fois-ci un message publicitaire
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14 Brilliant Minimalist Ads | Penn Olson - 0 views
Twitter Brand Pages Adding E-Commerce, Contest Features? - Search Engine Watch (#SEW) - 0 views
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The rumored introduction of e-commerce to the Twitter platform is made more believable by the fact that co-founder and Executive Chairman Jack Dorsey is also CEO of Square, a mobile payments company.
2012 Trends: Video Leads Online Ad Growth - eMarketer - 0 views
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Un média d'avenir: les campagnes vidéos, le ciblage et le "rich media" en plus
YouTube TrueView Video Ads: Only Pay For Interested Viewers - The ROI Revolution Blog - 0 views
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Nouveau format vidéo sur Youtube
New "rising star" ad formats chosen by IAB - 1 views
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Les nouveau formats rich IAB issus de la compet' Rising star. => mars 2011