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Victor Marquis

Rouge ou vert pour mes boutons call to action ? : Ludovic Passamonti - Consultant web e... - 1 views

www.ludovicpassamonti.com/...on-efficace-rouge-ou-vert.html

boutons ergonomie call to action

shared by Victor Marquis on 16 Jun 10 - Cached
  • Victor Marquis on 16 Jun 10
     
    Article très intéressant sur le choix de boutons. On apprend qu'il n'y a pas de vérité absolue ! Cela dépend de l'environnement, de la cible, ... Ca vous rappelle pas un cours ? ;-)
Clyne B

Brand advocacy - 'Blank' - 0 views

www.youtube.com/watch

brand advocacy blank

shared by Clyne B on 30 Jun 09 - Cached
  • Clyne B on 30 Jun 09
     
    Découvrez l'histoire de Dave et de son tout nouveau Blank et voyez comment il en parle dans son entourage...
  • Clyne B on 30 Jun 09
     
    The relationship between brands and consumers has irreversibly changed. What is needed now is a new marketing paradigm that calls for clients to actually STOP 'marketing' and be more engaged in the consumer conversation and act on behalf of the consumer in a way that creates brand advocates.
Vassili BASSAT

Cisco pousse la vidéoconférence dans l'entreprise - 0 views

www.silicon.fr/ideo-fixe-et-mobile-76308.html

Jabber Cisco cloud conferencing web conferencing licence visioconference vision mobile

shared by Vassili BASSAT on 03 Jul 12 - No Cached
  • En mettant gracieusement à disposition son client vidéo Jabber pour les postes clients Windows, Mac OS X et iPad, Cisco entend démocratiser la vidéoconférence.
  • Etendre le réseau vidéo de l’entreprise à l’extérieur
  • la nouvelle mouture de son offre de collaboration unifiée
  • ...7 more annotations...
  • Jabber est un client de visioconférence sous Windows, Mac OS X « et bientôt iPad »
  • L’offre, gratuite à ce jour, est simple d’utilisation
  • le serveur de communication de l’entreprise Unified Communication Manager permet, dans sa version 9, de « gérer toutes les communications quel que soit le terminal », tout en conservant les services voix installés (click to call, transfert d’appel, etc.)
  • « L’offre gratuite cloud Cisco Jabber for telepresence permet aux clients d’inviter facilement leurs partenaires à les rejoindre dans une salle de conférence hébergée sur l’infrastructure de l’entreprise »
  • Grâce à un SDK ainsi qu’une version HTML5 de l’offre, Jabber pourra s’intégrer facilement dans des solutions tierces (Gmail par exemple) et les applications métier
  • Cisco a la capacité d’unifier ces différents mondes. » Et d’élargir son offre de service, notamment en direction des entreprises de taille moyenne, avec l’arrivée d’une version cloud de WebEx Social (ex-Quad)
  • Un plus pour l’activité du clients qui sera tôt ou tard tenté de consommer des services complémentaires comme le conferencing qui, lui, est soumis à licence
  • Vassili BASSAT on 03 Jul 12
     
    Source : silicon.fr Date : Juillet 2012
Vassili BASSAT

« Big Data : le plus grand risque est de ne rien faire » - 1 views

www.e-marketing.fr/...est-de-ne-rien-faire-43995.htm

big data Social Media CRM

shared by Vassili BASSAT on 31 Jan 12 - No Cached
  • En diversifiant leurs activités, notamment en utilisant le tchat on line, les call-centers sont devenus des « contacts centers »
  • Aux États-Unis, nous observons toutefois un déclin du marketing téléphonique du fait de l’opt-in et des listes rouges.
  • Les entreprises américaines ont adapté leur budget, leurs équipes et leur organisation tout entière pour s’adapter au nouvel écosystème des réseaux sociaux
  • ...3 more annotations...
  • pour établir une présence sur les médias sociaux nécessite aussi à fournir du contenu pertinent aux membres : informations, conseils, coupons, forum pour échanger des informations
  • En revanche, vouloir mesurer le ROI des médias sociaux comme nous ne le faisons sur les autres canaux n’est pas approprié
  • Dans l’étude « Harnessing a game-changing asset » de The Economist Intelligence Unit, publiée en septembre 2011, on constate que les entreprises, qui utilisent intelligemment leurs données, voient leur croissance augmenter de 5 à 6 % en moyenne
Vassili BASSAT

Google+ now open for businesses - 0 views

latimesblogs.latimes.com/...e-now-open-for-businesses.html

Social networks Google+

shared by Vassili BASSAT on 08 Nov 11 - No Cached
  • Google said that 20 businesses have already set up pages on Google+, including Pepsi, H&M, the Dallas Cowboys and Toyota,
  • Google said it has signed up more than 40 million users for Google+ since launching the service in June
  • One of the features available to businesses is called "direct connect." Users who type the plus symbol in front of a business name such as Pepsi or Toyota when searching on Google will be directed to that business' Google+ page.
benoit jacques

First NFC Apps for Android Show Up in Market - 0 views

www.readwriteweb.com/..._Android_show_up_in_market.php

NFC Android US Japanese enabletable taglet apps

shared by benoit jacques on 07 Feb 12 - No Cached
  • The first NFC Android applications have appeared in Google's Android Market. One, the U.S.-based EnableTable, is an app designed for American restaurant owners who want to offer discounts to their regular customers. The second, a Japanese app called Taglet, lets you register NFC devices with its service, which, when read, will retrieve stored data like a website address or contact information.
Clyne B

The Value of a Social Media Fan….Priceless - 3 views

thenextweb.com/...f-a-social-media-fan-priceless

social media facebook fan

shared by Clyne B on 25 Aug 10 - Cached
  • The value of a Facebook fan is more than just a number. It is equal to the same value you would place on someone who has agreed to become a part of your brand’s daily on-going activity for the long term and even promote it to his friends and family on occasion. The value of a Facebook fan is the same value you would place on someone who actually cared enough to show you he likes you or your actions. The value of a Facebook fan cannot be measured using the same measurement system as old traditional media. It calls for a new form of measurement which takes into account a whole new set parameters including the “liker’s”  level of engagement with the brand, duration of being a “liker” and more.  The value of a fan in my mind, well, is priceless.
Marion Darnet

Twitter continue de grossir... - 1 views

www.wired.com/...twitter-raise

twitter micro-blogging fundraising

shared by Marion Darnet on 16 Dec 10 - No Cached
  • Twitter has received a $200 million infusion led by Kleiner Perkins Caufield & Byers, one of the premier venture capital firms in the world, and a key early-stage investor in a little-known company called Google.
  • The company’s investors now assign a $3.7 billion valuation to the firm.
  • Twitter is now worth more than The New York Times
  • Marion Darnet on 16 Dec 10
     
    ... et devient plus gros que le NY Times !
Kirll Shaman

Bloomberg.com: News - 0 views

www.bloomberg.com/...news

bloomberg.com

shared by Kirll Shaman on 01 Dec 08 - Cached
    • Kirll Shaman
      Kirll Shaman on 01 Dec 08
       
      China or India can survive with no world demand, they will survive on their inner country demand. What will US do if their demand suffers is unkown, if you take into considieration that their economy is 80% service, consumption oriented.
    • Kirll Shaman
      Kirll Shaman on 01 Dec 08
       
      Remember emrging markets, not full power yet.
    • Kirll Shaman
      Kirll Shaman on 01 Dec 08
       
      Gosh, can you believe it. When everybody is falling China is rising. Deja vu U.S.A. were in the same position during WWII, now the tables have turned.
  • ...17 more annotations...
    • Kirll Shaman
      Kirll Shaman on 01 Dec 08
       
      Remember that in U.S. Warren Buffet is buying opportunity. If so much liquidity is being thrown in when will it kick back?
    • Kirll Shaman
      Kirll Shaman on 01 Dec 08
       
      Its good that author does not compare the ruble to the US dollar, hopefully the dollar will weaken.
  • 2.8 billion people in Brazil, Russia, India
  • China’s leaders are doing their part. The massive 4 trillion yuan ($586 billion) stimulus plan they unveiled on Nov. 9 signaled their intent to spur domestic consumption
  • Global Solutions
  • While Chinese consumers, as a group, still don’t overshadow their American counterparts in total spending, their outlays are growing. China’s retail sales jumped 22 percent in October
  • O’Neill
  • He predicted they would account for 10 percent of global economic output by 2010. Already, they comprise more than 15 percent.
    • Kirll Shaman
      Kirll Shaman on 01 Dec 08
       
      Welcome to the fall of western cultures, and the rise of ASIA.
  • has been down as much as 70 percent from its high, while Moscow’s stock market has fallen as much as 75 percent from its peak
  • manager, says BRIC markets are a buying opportunity
  • China, services from India
  • 3 percent against the euro
  • BRIC nations combined held 41 percent of total global foreign exchange reserves as of early November
  • third biggest, after China’s and Japan’s, though the government
  • China’s $1.9 trillion
  • My family’s already feeling richer
    • Kirll Shaman
      Kirll Shaman on 01 Dec 08
       
      That is what I call confidence!
  • Kirll Shaman on 01 Dec 08
     
    This article does put a slim perspective on the future of the world. It was known that China and India will come to rule the world. Currently you can see that EU and US are falling, while China is growing.
Vassili BASSAT

La boutique de téléchargement multimedia de Carrefour - 2 views

www.01net.com/...une-boutique-de-telechargement

shared by Vassili BASSAT on 24 Mar 10 - Cached
  • Ce mercredi 24 mars, il ouvre ses rayons à la culture numérique sous toutes ses formes en proposant un nouvel espace de téléchargement.
  • 3 millions de titres musicaux
  • sans DRM
  • ...4 more annotations...
  • 0,99 euro pour un titre à l'unité, à partir de 5 euros pour les albums
  • La nouvelle boutique compte aussi 2 500 jeux vidéo pour PC, parmi lesquels des titres emblématiques comme Assassin's Creed, Call of Duty 4
  • 2 000 logiciels à télécharger, dans des domaines aussi variés que les antivirus, la gestion de compte, la retouche de photo, l'architecture d'intérieur, les dictionnaires, etc.
  • Carrefour s'est adjoint les services de Nexway, une plate-forme spécialisée dans la distribution de contenus numériques qui travaille déjà pour la Fnac, Pixmania, Alapage mais aussi Telecharger.com.
  • Vassili BASSAT on 24 Mar 10
     
    Après a VOD, les jeux video, la musique et les logiciel, avec Nexway
Vassili BASSAT

BranchOut Brings Facebook-Focused Professional Networking To Job Search Platform Career... - 0 views

www.media-business.biz/...-search-platform-careerbuilder

Social networks career Facebook Branchout jobs

shared by Vassili BASSAT on 04 Oct 11 - No Cached
  • BranchOut is sort of like a LinkedIn for Facebook because it allows you to network and find jobs through your friends on the social network
  • BranchOut’s Facebook app lets you search for companies and then shows you all your friends who either work there or know somebody who does. The application basically unlocks the massive amounts of career data about your social graph on the world’s largest social network
  • Recruiters, in turn, use BranchOut to promote jobs and source talent from a variety of employment sectors
  • ...3 more annotations...
  • Via the partnership, job seekers on CareerBuilder can view jobs of interest and instantly see people in their expanded network, via BranchOut’s application, who they could contact for a potential referral or advice on getting an interview
  • According to a 2011 CareerBuilder study in the U.S., 40 percent of workers who are looking for jobs said they research companies that interest them on Facebook before applying to a position; and one-in-five (21 percent) use Facebook to contact friends about job opportunities.
  • Fellow job search portal Monster recently recently launched a BranchOut-clone called BeKnown
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