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DATA: Google Totally Blows Away Facebook On Ad Performance - Business Insider - 1 views

articles.businessinsider.com/...image-ads-advertising-platform facebook google publicité
shared by Odile Crepy-Courau on 06 Dec 12 - No Cached

  • DATA: Google Totally Blows Away Facebook On Ad Performance

    Jim Edwards|May 15, 2012|
    97,455|64
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    "No one ever got fired for telling clients to advertise on Facebook." That's the sarcastic mantra making its way round the digital advertising world right now. But is Facebook actually an efficient vehicle for marketers compared to the other digital ad giant, Google?

    A comparison of the two companies from WordStream, a search marketing management company, suggests that Facebook is a much less effective ad medium than Google. (The caveat here is that WordStream is, obviously, rather more dependent on Google than Facebook as a medium.)

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  • Odile Crepy-Courau on 06 Dec 12
     
    Peu efficace la pub sur Facebook ?
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RebelMouse Sign In - 0 views

www.rebelmouse.com aggregator web2.0 socialmedia curation
shared by Odile Crepy-Courau on 13 May 13 - No Cached
  • Odile Crepy-Courau on 13 May 13
     
    Nouvel outil d'agrégaton de contenus
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4 Proven Steps to Facebook Page Success - 2 views

Are you looking to take your Facebook page to the next level, but aren't sure how to go about it? This article will provide four proven steps to Facebook success. socialmedia media social marketing web2.0 blog twitter facebook engagement howto
shared by Luc Viaud on 07 Jul 10 - No Cached
  • Luc Viaud on 07 Jul 10
     
    Conseils pour utiliser une page facebook pour amener du trafic sur son site.
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10 Technological Advances Marketers Can't Live Without - 1 views

adage.com/...article marketing Internet web mobile socialmedia référencement seo
shared by Luc Viaud on 19 Jul 10 - No Cached
  • Luc Viaud on 19 Jul 10
     
    Désolé moins distrayant que les free-hugs mais intéressants quand même: 10 avancées technologiques sans lesquelles les marketeurs ne peuvent plus vivre.
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5 tendances des réseaux sociaux à surveiller - 6 views

mashable.com/...5-social-media-trends socialmedia resaux sociaux mobile geolocalisation
shared by Luc Viaud on 05 Jul 10 - Cached
  • Luc Viaud on 05 Jul 10
     
    D'après mashable.com, sujets chauds du moment: localisation + mobile. Intéressant, le principe d'achat groupés "locaux" comme Groupon et LivingSocial
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Social media et restauration - 1 views

www.nrn.com/article/webinar-social-media-works-best-when-restaurants-keep-it-simple?utm_source=MagnetMail&utm_medium=email&utm_term=mpennington@lifeware.com&utm_content=NRN-News-NRNam-06-30-10&utm_campaign=June%2030,%202010%20-%20A%20glimpse%20at%2 socialmedia e-transformation restauration
shared by Luc Viaud on 30 Jun 10 - Cached
  • Luc Viaud on 30 Jun 10
     
    Voici une source d'information pour les heureux participants du groupe de l'e-transformation de la restauration
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Top 10 Twitter Tutorials on YouTube - 2 views

socialmediatoday.com/...204858 twitter tweetdeck socialmedia youtube tutoriel
shared by Luc Viaud on 11 Jun 10 - No Cached
  • Luc Viaud on 11 Jun 10
     
    Des tutorials pour s'initier à Twitter et aux outils créés pour Twitter
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La journée mondiale des réseaux sociaux organisée par mashable le 30 juin 2010 - 4 views

twitteradar.com/...twitter-ailleurs socialmedia meeting mashable
shared by Luc Viaud on 23 Jun 10 - Cached
  • Luc Viaud on 23 Jun 10
     
    A paris: le lieu est encore à déterminer
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Study: Twitter Users the Biggest Online Influencers - 0 views

www.atelier-us.com/...the-biggest-online-influencers socialmedia twitter influence marketing
shared by Miguel Membrado on 04 Aug 10 - Cached
  • Twitter users are the most influential online consumers, according to a study by ExactTarget and CoTweet.
  • Twitter users are 72 percent more likely than non-users to publish blog posts at least once a month, and 61 percent more likely to post product reviews at least once a month
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The Value of a Social Media Fan….Priceless - 3 views

thenextweb.com/...f-a-social-media-fan-priceless social media facebook fan
shared by Clyne B on 25 Aug 10 - Cached
  • The value of a Facebook fan is more than just a number. It is equal to the same value you would place on someone who has agreed to become a part of your brand’s daily on-going activity for the long term and even promote it to his friends and family on occasion. The value of a Facebook fan is the same value you would place on someone who actually cared enough to show you he likes you or your actions. The value of a Facebook fan cannot be measured using the same measurement system as old traditional media. It calls for a new form of measurement which takes into account a whole new set parameters including the “liker’s”  level of engagement with the brand, duration of being a “liker” and more.  The value of a fan in my mind, well, is priceless.
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8 Social Media Trends Impacting Businesses - 2 views

www.socialmediaexaminer.com/ia-trends-impacting-businesses socialmedia medias sociaux web2.0
shared by Luc Viaud on 01 Dec 10 - No Cached
  • Luc Viaud on 01 Dec 10
     
    Cet article fait un inventaire très complet sur les grandes tendances d'utilisation des médias sociaux par les entreprises
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Mobile Advertisers Leverage Social Media - 1 views

www.marketingcharts.com/...rs-leverage-social-media-15182 Mobile advertising socialmedia reseaux sociaux
shared by Luc Viaud on 01 Dec 10 - No Cached
  • Luc Viaud on 01 Dec 10
     
    Environ un quart des campagnes publicitaires sur mobiles en octobre 2010 ont mené vers les réseaux sociaux selon le Rapport du Millennial Media SMART d'octobre 2010
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The 39 Social Media Tools Used Today by Jason Baer - 9 views

socialmediatoday.com/...175340 Tweetdeck Tweetie Twitter Facebook référencement analytic socialmedia blog
shared by Luc Viaud on 19 Feb 10 - Cached
  • Luc Viaud on 19 Feb 10
     
    Une panoplie complète des outils de référencement, analytic, recherche de photos, éditeur de blogs..... Bref, tout dont nous avons besoin pour être au top.
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How Companies Are Using Your Social Media Data - 5 views

mashable.com/...data-mining-social-media web2.0 socialmedia facebook twitter
shared by Luc Viaud on 03 Mar 10 - Cached
  • Luc Viaud on 03 Mar 10
     
    Article écrit par Leah Betancourt. Désolé, je ne connais pas son cursus universitaire et pas de bibliographie attachée.
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Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources - 1 views

www.interactiveinsightsgroup.com/...t-roi-key-statistics-resources ROI média social réseaux sociaux Facebook Twitter socialMedia metrics
shared by marilyne lacaze on 06 Dec 09 - Cached
  • marilyne lacaze on 06 Dec 09
     
    Comment mesurer le ROI des réseaux sociaux ?
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Monétisation des réseaux sociaux - 1 views

blog.myonid.de/...die-suche-nach-der-messbarkeit socialMedia ROI
shared by marilyne lacaze on 18 Dec 09 - Cached
  • marilyne lacaze on 18 Dec 09
     
    Certains d'entre nous ont une MCO sur le sujet ... le site web est en allemand (merci google translate). Je vous conseille particulièrement d'aller voir le slidshare de Olivier Blanchard (en anglais, oh yes !:)
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Gary's Social Media Count | PERSONALIZE MEDIA - 5 views

www.personalizemedia.com/garys-social-media-count social media count socialmedia realtime
shared by Luc Viaud on 07 Mar 11 - Cached
  • Luc Viaud on 07 Mar 11
     
    Un tableau en temps réel très impressionnant à suivre de l'activité sur les réseaux sociaux
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