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Nelly Hoppenot

Facebook : monétiser son trafic et l'intégrer dans une stratégie cross-canal ... - 1 views

www.journaldunet.com/...ne-strategie-cross-canal.shtml

monétiser facebook multicanal

shared by Nelly Hoppenot on 01 Dec 11 - No Cached
  • Comment s’inscrit Facebook dans mon parcours client ?
  • principaux indicateurs qui permettront de monitorer la rentabilité des actions investies
  • animation commerciale : deals, promotions,…
  • ...1 more annotation...
  • créer avec eux une conversation cross-canal
Vassili BASSAT

Companies' Social Media Use Not Limited to Advertising - 0 views

www.atelier.net/399928

Social Media Booz & Company Buddy Media study usages advertising

shared by Vassili BASSAT on 30 Dec 11 - No Cached
  • this doesn’t necessarily mean just increasing the number of advertising campaigns
  • 57% of them are expecting to hire new staff to enhance their capabilities.
  • 72% said they plan to recruit editorial and content creators
  • ...13 more annotations...
  • 59% to take on community managers
  • 43% to recruit data analysts
  • they are actively transforming their model for marketing from one of ‘brand management’ to ‘brand curation
  • 88% of the companies surveyed are closely monitoring consumer engagement and participation in social media
  • 81% are looking to measure how social media can turn a purchaser into a brand advocate
  • Asked to name the biggest benefits of social media
  • brand-building (90%)
  • interactivity with customers (89%),
  • buzz-building (88%),
  • insights into consumer opinion (81%).
  • 56% of the study’s respondents are using social media to support market research
  • 40% for product development efforts
  • 24% are using them for internally-focused communications to employees
Sophie Trottier

Copyscape Plagiarism Checker - Duplicate Content Detection Software - 1 views

copyscape.com

outil anti-plagiat monitoring contentprotection

shared by Sophie Trottier on 04 Jan 10 - Cached
  • Sophie Trottier on 04 Jan 10
     
    Un outil pour vérifier si votre site a été copié par des plagieurs !
  • Sophie Trottier on 04 Jan 10
     
    pratique et simple pour faire des vérifications rapides de l'unicité de votre contenu sur la toile.
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