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shared by Odile Crepy-Courau on 17 Feb 12 - No Cached

Et si nous demandions à une personne d’injecter du sens et de la valeur aux contenus créés par la foule ?
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En anglais, le curator est un conservateur de musée
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Le compte Google sur Twitter cristallise bien cette notion de curation
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...1 more annotation...
La différence entre la curation active et la curation passive s’inscrit dans le travail de synthèse et d’interprétation
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shared by Vincent Tessier on 22 Dec 10 - No Cached

shared by Odile Crepy-Courau on 19 Dec 11 - No Cached

shared by Vincent Tessier on 04 Jan 11 - No Cached

shared by luc Bourcier on 18 Mar 11 - No Cached

shared by Odile Crepy-Courau on 13 May 13 - No Cached

shared by Vassili BASSAT on 30 Dec 11 - No Cached

this doesn’t necessarily mean just increasing the number of advertising campaigns
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57% of them are expecting to hire new staff to enhance their capabilities.
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72% said they plan to recruit editorial and content creators
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...13 more annotations...
59% to take on community managers
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43% to recruit data analysts
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they are actively transforming their model for marketing from one of ‘brand management’ to ‘brand curation
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88% of the companies surveyed are closely monitoring consumer engagement and participation in social media
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81% are looking to measure how social media can turn a purchaser into a brand advocate
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Asked to name the biggest benefits of social media
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brand-building (90%)
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interactivity with customers (89%),
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buzz-building (88%),
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insights into consumer opinion (81%).
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56% of the study’s respondents are using social media to support market research
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40% for product development efforts
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24% are using them for internally-focused communications to employees
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