The next 10 million apps are not going to come from the current leading markets, but from emerging demand for localised apps.
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Facebook Demographics and Statistics Report June 2010 - Privacy Concerns Don't Stop Gro... - 5 views
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Facebook : les préoccupations de confidentialité n'arrêtent pas la croissance aux Etats-Unis
The future of advertising - ad industry should prepare for a consumer-led world or face... - 0 views
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aThere's a revolution in the air that's transforming society. It's social networking and it's empowering the consumer; but the majority of agencies aren't getting it. The ad industry must get to grips with this changing marketplace over the next decade or it could face growth of only 1.2% per year by 2016. This is according to the second future of advertising report to be published by the IPA and the Future Foundation on Monday 19th January 2009.
Smashwords: The Rise of Ebooks - IDPF Reports Ebook Sales Up 108% - 0 views
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Statistiques des ventes d'ebooks - Janvier 2009
Investissements publicitaires sur Internet : une croissance divisée par trois - 0 views
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# Investissements mensuels sur Internet # Part d'Internet dans le mix média * Secteur par secteur
Second Edition - BBVA Open Talent. - 1 views
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Interesting initiative for those start-ups looking for financial help. This is the blog of the BBVA Open Talent, a program that provides help for entrepreneurs. This second edition of BBVA Open Talent will be international and will have as much as three investments up to 100.000 euros in the projects selected by the community and the committee of BBVA investments. One of the new features is the introduction of a price for the project with more popular support from the community. The reward will be economic support to become the reporter of Open Talent in one of the most renowned events about entrepreneurship in USA.
The new mobile app economy - 0 views
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More than 50% of developers are now targeting tablets, with iOS developer most likely (74%) to do so. This is a massive increase over the findings of last year’s research, when just a third of developers (34.5%) reported targeting tablets
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The average per app revenue is in the range of $1,200-$3,900 per month, depending on platform. Despite availability of paid applications across a large number of countries, Android continues to score lowest in terms of monetisation, due to the relatively few Android users with credit cards on file
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Point sur le marché des apps dans le monde + étude complète à la clé.
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Très bonne étude de Vision Mobile
Le Cloud Computing:2 - Enjeux et points de vigilance - 0 views
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Dès le départ, le cloud exonère l'entreprise d'un investissement (parfois lourd) en achat de licences et de matériels :
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lissage des coûts et par la visibilité de la dépense sur le long terme
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Plutôt que d'investir dans des immobilisations (CAPEX), l'entreprise concentre ses efforts sur ses dépenses opérationnelles (OPEX). L'imputation de l'informatique en OPEX libère des lignes de budget pour des investissements plus centrés sur le coeur de métier.
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62% of small companies are using social networking in everyday business - 1 views
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The use of cloud CRM by small businesses has now overtaken in-house CRM, with 45% of respondents now using hosted applications as opposed to 36% using in-house CRM
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cloud solutions continue to be a major way for companies to dramatically reduce IT overheads
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From a sample of 862 respondents – the majority from small and medium-sized organisations with less than 50 employees – 62% report that they now use social networking in everyday business. The research also shows that 92% of those using it do so to keep in touch with existing customers, whilst 78% are using it to find new customers
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How Facebook Is Trying To Monetize Mobile - Business Insider - 0 views
Google répond à la CNIL sur les règles de confidentialité - 0 views
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La CNIL a réclamé hier un "report des nouvelles règles de confidentialité de Google" estimant qu'elles "ne respectent pas les exigences de la directive européenne sur la protection des données" et "qu'(elles) soulèvent des inquiétudes légitimes sur la protection des données personnelles des citoyens européens".
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les nouvelles règles autoriseraient Google à afficher sur Youtube des publicités liées à l'activité de l'utilisateur sur son téléphone Android
la publicité locale passe online - 1 views
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Très traditionnelle dans ses supports (presse locale, annuaires…), la publicité des commerces locaux a mis pas mal de temps à passer sur les médias numériques. Mais la bascule commence à se sentir, même si les investissements sont encore classiques.
e-Pub : dépenses brutes en hausse de 19 % fin 2009 - Journal du Net e-Business - 1 views
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le bilan en un schéma des dépenses de e-pub sur 2009
Le SEOscope - Logiciel de reporting SEO - 1 views
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30 jours d'essai gratuit
Demonstration de MyReport Data 5 - 2 views
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:-)
B2B or "B Not 2B" - Does B2B Social Marketing Work? - 1 views
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I am sure that by now many of you are thinking that social media is not about advertising, it is about creating relationships with people so you can educate them about problems, solutions, and generally becoming a valuable resource. I totally get it. I think this is a great way to reach out and touch people and that is in fact the primary value in social marketing B2B
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Interestingly, a recent study by Performics found that almost 60% of active social networkers said that LinkedIn was their most important social network. Sound great, but it turns out that this is mostly because people are looking for jobs , at least according to Perfomics’ CEO Daina Middleton.
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I am sure that by now many of you are thinking that social media is not about advertising, it is about creating relationships with people so you can educate them about problems, solutions, and generally becoming a valuable resource. I totally get it. I think this is a great way to reach out and touch people and that is in fact the primary value in social marketing B2B
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ROI contre ROE, comment mesurer l'impact en CA d'une com' sur les réseaux sociaux professionnels ? => Une sorte de branding ou brand content interactif, une relation commercial avec la marque experte dans son domaine, sur le long terme.