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Vassili BASSAT

Mobile Social Networking App Audience Grows 126% In Past Year - 1 views

  • While the mobile browsing social networking audience has grown 24% to 42.3 million users, the mobile social networking app audience shot up 126% to 42.3 million users in the past year.
  • While the mobile browsing social networking audience has grown 24% to 42.3 million users, the mobile social networking app audience shot up 126% to 42.3 million users in the past year.
  • While the mobile browsing social networking audience has grown 24% to 42.3 million users, the mobile social networking app audience shot up 126% to 42.3 million users in the past year.
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  • While the mobile browsing social networking audience has grown 24% to 42.3 million users, the mobile social networking app audience shot up 126% to 42.3 million users in the past year.
  • The Facebook mobile audience is fast approaching 60 million users. Facebook, Twitter and LinkedIn grew their mobile audiences by at least 50 percent in the past year. Facebook's numbers have risen 50% from the previous year to 57 million mobile users. Twitter's audience jumped 75% to 13.4 million users, and LinkedIn's mobile audience grew 69% to 5.5 million users.
  • it's increasingly important for brands to engage with their customers on social media. According to the comScore report, in August 2011 a total of 80.3% read posts from people they know personally, while 69.5% posted status updates from their mobile devices.
Vassili BASSAT

BranchOut Brings Facebook-Focused Professional Networking To Job Search Platform Career... - 0 views

  • BranchOut is sort of like a LinkedIn for Facebook because it allows you to network and find jobs through your friends on the social network
  • BranchOut’s Facebook app lets you search for companies and then shows you all your friends who either work there or know somebody who does. The application basically unlocks the massive amounts of career data about your social graph on the world’s largest social network
  • Recruiters, in turn, use BranchOut to promote jobs and source talent from a variety of employment sectors
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  • Via the partnership, job seekers on CareerBuilder can view jobs of interest and instantly see people in their expanded network, via BranchOut’s application, who they could contact for a potential referral or advice on getting an interview
  • According to a 2011 CareerBuilder study in the U.S., 40 percent of workers who are looking for jobs said they research companies that interest them on Facebook before applying to a position; and one-in-five (21 percent) use Facebook to contact friends about job opportunities.
  • Fellow job search portal Monster recently recently launched a BranchOut-clone called BeKnown
Angéline Deflandre

Which Social Network Is Right For You? - Social Networks - Lifehacker - 2 views

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    "Which Social Network Is Right For You?"
Vassili BASSAT

B2B or "B Not 2B" - Does B2B Social Marketing Work? - 1 views

  • I am sure that by now many of you are thinking that social media is not about advertising, it is about creating relationships with people so you can educate them about problems, solutions, and generally becoming a valuable resource. I totally get it. I think this is a great way to reach out and touch people and that is in fact the primary value in social marketing B2B
  • Interestingly, a recent study by Performics found that almost 60% of active social networkers said that LinkedIn was their most important social network.  Sound great, but it turns out that this is mostly because people are looking for jobs , at least according to  Perfomics’ CEO Daina Middleton.
  • I am sure that by now many of you are thinking that social media is not about advertising, it is about creating relationships with people so you can educate them about problems, solutions, and generally becoming a valuable resource. I totally get it. I think this is a great way to reach out and touch people and that is in fact the primary value in social marketing B2B
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    ROI contre ROE, comment mesurer l'impact en CA d'une com' sur les réseaux sociaux professionnels ? => Une sorte de branding ou brand content interactif, une relation commercial avec la marque experte dans son domaine, sur le long terme.
Vassili BASSAT

62% of small companies are using social networking in everyday business - 1 views

  • The use of cloud CRM by small businesses has now overtaken in-house CRM, with 45% of respondents now using hosted applications as opposed to 36% using in-house CRM
  • cloud solutions continue to be a major way for companies to dramatically reduce IT overheads
  • From a sample of 862 respondents – the majority from small and medium-sized organisations with less than 50 employees – 62% report that they now use social networking in everyday business. The research also shows that 92% of those using it do so to keep in touch with existing customers, whilst 78% are using it to find new customers
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  • LinkedIn is the most widely-used social media tool by small businesses, with 83%
  • Facebook (72% of respondents
  • followed closely by Twitter (65%).
Victor Marquis

Google dévoile le "Google Display Network" - 8 views

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    Beaucoup l'avaient prédit: 2010 sera l'année du display pour Google. Remarketing, nouvelles fonctionnalités dans AdWors pour la diffusion sur le réseau de contenu. Et ajourd'hui, le géant de la recherche dévoile son réseau d'espaces publicitaires display. Plus d'infos à venir...
Vassili BASSAT

Les stars du Web ont repris le chemin de la Bourse (Sociétés) - 2 views

  • Les investisseurs guettent l’introduction en Bourse du réseau social Facebook, attendue début 2012. Elle pourrait valoriser le service à 100 milliards de dollars.
  • Le réseau ­social, qui revendique désormais 800 millions de membres actifs dans le monde
  • Son introduction reste néanmoins la plus importante du secteur Internet depuis celle de Google en 2004. Le géant d’Internet avait alors levé 1,7 milliard de dollars pour une valorisation de 23 milliards de dollars.
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  • Soit un record depuis les 18,5 milliards de dollars levés en Bourse en 1999, au plus haut du boom de la netéconomie
  • L’opération serait l’occasion de lever jusqu’à 10 milliards de dollars
  • une dizaine d’autres sociétés Internet (dont Yelp, Glam Media et le réseau social russe Vkontakte.ru…) envisageraient de partir à l’assaut du Nasdaq l’année prochaine
  • Le secteur devrait ainsi lever au moins 11 milliards de dollars l’année prochaine
  • valorisation totale estimée à 100 milliards de dollars.
  • Introduite à 45 dollars, l’action a grimpé jusqu’à 122 dollars lors de son premier jour de cotation. Elle s’échange maintenant à 62 dollars environ -en hausse de près de 50% par rapport à son introduction. LinkedIn est ainsi la start-up qui tire le mieux son épingle du jeu boursier.
  • Valorisé aujourd’hui à 14,7 milliards de dollars, le site de promotions groupées Groupon
  • a finalement fixé le prix de son action à 20 dollars, pour une valorisation d’un peu moins de 13 milliards de dollars, à la veille de sa cotation
  • Ce record s’apprête à être pulvérisé par Facebook, qui a commencé à accélérer le déploiement de services publicitaires pour améliorer recettes et résultats
  • son chiffre d’affaires devrait dépasser les 4 milliards de dollars en 2011 et grimper de 50 à 60 % en 2012
  • Avec 800 millions de membres, connectés en moyenne à 130 autres personnes
  • Facebook améliore constamment les formules mathématiques qui font «tourner» son service
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    Overview des Social Networks et de leur capitalisation boursières en cours et à venir
anonymous

20 millions de Français sur les médias sociaux - 3 views

  • Index Thématique Marketing Communication Design Études Résultats d'études Vie des instituts Logiciels Marques Médias Veille et tendance Métier Marketing Direct Magazines Voir le sommaire N°141 - Juin-Août Lire l'article de une Lire tous les articles Découvrir le magazine S'abonner Voir le sommaire N°139 - Juin - août Lire l'article de une Lire tous les articles Découvrir le magazine S'abonner Versions numériques Boutique Dopez vos actions multicanal Anticiper les tendances,Optimiser vos actions MD,Conduire avec succès vos projets onlines...Marketing Magazine+ Marketing Direct+ E-commerce Magazine215 € TTC seulement !Abonnez-vous AccueilL'Actu MarketingActualités Marketing & MD Les actualités Marketing et MD Études > Résultats d'études 20 millions de Français sur les médias sociaux Par Damien GROSSET, 10/08/2010 Selon Médiamétrie, les internautes ont de plus en plus la fibre communautaire. La preuve, le nombre d'inscrits sur les médias sociaux a progressé de 26% en un an.
  • Selon Médiamétrie, les internautes ont de plus en plus la fibre communautaire. La preuve, le nombre d'inscrits sur les médias sociaux a progressé de 26% en un an.
  • 20,3 millions. C'est le nombre d' internautes recensés sur un site communautaire au deuxième trimestre 2010, soit une augmentation de 4,2 millions par rapport à l'année dernière. C'est ce que révèle l'Observatoire des usages Internet (Oui) de Médiamétrie.
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  • Moins attendus, les 35-49 ans ont également leur part du gâteau: ils sont 5 millions à être inscrits, soit 28% de plus en un an.
  • Un phénomène qui n'est pas prêt de s'essouffler puisque près de 40% des internautes se rendent sur les sites communautaires plus d'une fois par semaine
  • Selon l'étude, plus de la moitié des inscrits lisent l'avis d'internautes pour préparer leur achat et plus de 20% le font même systématiquement avant chaque achat.
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    Le succès des réseaux ne se dément pas et cela quelque soit l'âge des internautes
Miguel Membrado

The future of advertising - ad industry should prepare for a consumer-led world or face... - 0 views

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    aThere's a revolution in the air that's transforming society. It's social networking and it's empowering the consumer; but the majority of agencies aren't getting it. The ad industry must get to grips with this changing marketplace over the next decade or it could face growth of only 1.2% per year by 2016. This is according to the second future of advertising report to be published by the IPA and the Future Foundation on Monday 19th January 2009.
Clyne B

Diigo Buys Web Page Clipping Service Furl Away From LookSmart - 0 views

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    Social bookmarking and annotation service provider Diigo has acquired web page clipping and archiving service Furl from publicly listed search advertising network company LookSmart in exchange for equity.
Vassili BASSAT

Google to Businesses: Don't Create Google+ Profiles Yet - 1 views

  • Google+ team is working on creating a unique experience for businesses that includes deep analytics and the ability to connect to products like AdWords
  • the new Google+ experience for businesses won’t be ready until “later this year
  • we are surprised that Google wasn’t more prepared for the wave of brands that have been joining its social network.
Vassili BASSAT

Prévision 2011-15 pour le marché de la géolocalisation - 4 views

  • the location-based services market is finally coming of age
  • including social networking, in-app advertising and advertising-based messaging
  • the biggest focus is on navigation, the largest in terms of revenue where various business models are establishing themselves
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  • US$10.3bn in 2015, up from $2.8bn in 2010
  • including increasing GPS and smartphone adoption, success of new business models, continued growth of mobile advertising, and the wider coverage and higher speeds of mobile networks.
  • fivefold
  • Navigation, local search and people-locating services are the key areas for operators
  • Navigation applications are the largest location-based service revenue generators
  • Google and Nokia are shifting the business model from payment to advertising-funded.
Vincent Tessier

Specific Media lance une offre pour adresser de la publicité aux membres d'un... - 0 views

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    "it d'une approche radicale"
Odile Crepy-Courau

DATA: Google Totally Blows Away Facebook On Ad Performance - Business Insider - 1 views

  • DATA: Google Totally Blows Away Facebook On Ad Performance

    |May 15, 2012|
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    "No one ever got fired for telling clients to advertise on Facebook." That's the sarcastic mantra making its way round the digital advertising world right now. But is Facebook actually an efficient vehicle for marketers compared to the other digital ad giant, Google?

    A comparison of the two companies from WordStream, a search marketing management company, suggests that Facebook is a much less effective ad medium than Google. (The caveat here is that WordStream is, obviously, rather more dependent on Google than Facebook as a medium.)

  • Keywords Remarketing Location Demographics
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    Peu efficace la pub sur Facebook ?
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