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La firme de Mountain View a annoncé en fin d'année dernière un nouveau service destiné aux agences & annonceurs. Il s'agit d'informations statistiques provenant d'un panel de 10 000 internautes ayant été exposés à de la publicité en ligne, face à 10 000 internautes n'ayant pas vu ces publicités. A suivre.

White book edited by CrossKnowledge with interesting insight from : Stéphane Roussel, Vivendi Dominique Turcq, Boostzone Institute Michel Germain, Celsa Carlos Díaz, blueKiwi and François Silva, CNAM Enjoy the reading!

We analyzed transaction logs containing 51,473 queries posed by 18,113 users of Excite, a major Internet search service. We provide data on: (i) sessions - changes in queries during a session, number of pages viewed, and use of relevance feedback, (ii) queries - the number of search terms, and the use of logic and modifiers, and (iii) terms - their rank/frequency distribution and the most highly used search terms. We then shift the focus of analysis from the query to the user to gain insight to the characteristic of the Web user. With these characteristics as a basis, we then conducted a failure analysis, identifying trends among user mistakes. We conclude with a summary of findings and a discussion of the implications of these finding.

Le local search: le nouveau "gros truc" (traduction maladroite de big thing) pour optimiser son référencement sur les moteurs de recherche, les mobiles et les réseaux sociaux