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Victor Marquis

Google Campaign Insight: Google Insights pour les campagnes AdWords ? - 1 views

www.ecommercemag.fr/...ance-Campaign-Insight-1512.htm

google adwords campaign insight

shared by Victor Marquis on 27 Apr 10 - Cached
  • Victor Marquis on 27 Apr 10
     
    La firme de Mountain View a annoncé en fin d'année dernière un nouveau service destiné aux agences & annonceurs. Il s'agit d'informations statistiques provenant d'un panel de 10 000 internautes ayant été exposés à de la publicité en ligne, face à 10 000 internautes n'ayant pas vu ces publicités. A suivre.
Luc Viaud

The best mobile campaigns of 2011 (single page view) - iMediaConnection.com - 0 views

www.imediaconnection.com/article_full.aspx

mobile campaigns marketing

shared by Luc Viaud on 28 Nov 11 - No Cached
  • Luc Viaud on 28 Nov 11
     
    2 des meilleures campagnes mobiles 2011: Stabucks et JC Penney
Olivier Gara

Case Study: How Twitter Turned a Campaign into a Community for the NHL - 2 views

www.emarketer.com/...-turned-campaign-community-nhl

Twitter Communauté NHL

shared by Olivier Gara on 19 Jan 10 - Cached
  • Olivier Gara on 19 Jan 10
     
    Un exemple concret de la constitution d'une communauté grâce à Twitter.
Marion Darnet

It's the Super Bowl - let's get social! - Business - Business of Super Bowl XLV - msnbc... - 0 views

www.msnbc.msn.com/...ess-business_of_super_bowl_xlv

superbowl social media twitter audi

shared by Marion Darnet on 01 Feb 11 - No Cached
  • “People buy a Super Bowl spot because they want to participate in all the frenzy that surrounds it.”
  • A social media campaign has the potential to make your loyal customers even bigger fans, or draw in new customers. But companies also have to be prepared for the fact that they can’t control what people will write or tweet about them, positive or negative.
  • Mercedes-Benz, a first-time Super Bowl advertiser, is launching a “Tweet Race” in which four teams use Mercedes vehicles to race to Dallas. The teams are “fueled” by how many times fans tweet using a hashtag from their favorite team.
  • Marion Darnet on 01 Feb 11
     
    The Super Bowls ads are getting social... interesting campaigns are being launched again this year!
Vassili BASSAT

Companies' Social Media Use Not Limited to Advertising - 0 views

www.atelier.net/399928

Social Media Booz & Company Buddy Media study usages advertising

shared by Vassili BASSAT on 30 Dec 11 - No Cached
  • this doesn’t necessarily mean just increasing the number of advertising campaigns
  • 57% of them are expecting to hire new staff to enhance their capabilities.
  • 72% said they plan to recruit editorial and content creators
  • ...13 more annotations...
  • 59% to take on community managers
  • 43% to recruit data analysts
  • they are actively transforming their model for marketing from one of ‘brand management’ to ‘brand curation
  • 88% of the companies surveyed are closely monitoring consumer engagement and participation in social media
  • 81% are looking to measure how social media can turn a purchaser into a brand advocate
  • Asked to name the biggest benefits of social media
  • brand-building (90%)
  • interactivity with customers (89%),
  • buzz-building (88%),
  • insights into consumer opinion (81%).
  • 56% of the study’s respondents are using social media to support market research
  • 40% for product development efforts
  • 24% are using them for internally-focused communications to employees
anonymous

Largest Branded 3D Projection - Social Media Campaign is a Viral Success! - 2 views

www.youtube.com/greycanada

affichage 3D médias sociaux

shared by anonymous on 02 Dec 10 - No Cached
  • anonymous on 02 Dec 10
     
    Première campagne d'affichage 'outdoor' 3D lancée par Grey Canada pour le compte de Sensodyne (GlaxoSmithKline). Vidéo + un communiqué de presse (http://www.greycanada.com/clientwork/GSK/ISOActive/ISOActive3DPR.pdf) qui résume le succès du dispositif dans les médias sociaux.
Vassili BASSAT

2010 L'année du Display chez Google - 3 views

www.arkantos-consulting.com/...nee-du-display-chez-google.php

Google display Youtube Teracent campaign insights

shared by Vassili BASSAT on 09 Feb 10 - Cached
  • Selon les analystes financiers américains, 2010 pourrait être l'année de l'annonce publicitaire pour Google. Si leurs projections se révèlent justes, le chiffre d'affaires généré par Google avec les annonces publicitaires pourrait atteindre plus d'1 milliard de dollars.
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