Study: Only 1% of Facebook 'Fans' Engage With Brands | Digital - Advertising Age - 1 views
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Luc Viaud on 27 Jan 12Slightly more than 1% of fans of the biggest brands on Facebook are actually engaging with the brands, according to a study from the Ehrenberg-Bass Institute, an Australia-based marketing think tank that counts Procter & Gamble, Coca-Cola and other major advertisers as its supporters.