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Vassili BASSAT

The new mobile app economy - 0 views

  • The next 10 million apps are not going to come from the current leading markets, but from emerging demand for localised apps.
  • More than 50% of developers are now targeting tablets, with iOS developer most likely (74%) to do so. This is a massive increase over the findings of last year’s research, when just a third of developers (34.5%) reported targeting tablets
  • The average per app revenue is in the range of $1,200-$3,900 per month, depending on platform. Despite availability of paid applications across a large number of countries, Android continues to score lowest in terms of monetisation, due to the relatively few Android users with credit cards on file
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  • the majority of developers (57%) plan to adopt Windows Phone. Windows Phone is indeed the new cool, a platform generating increasing developer buzz and anticipation.
  • The Apple App Store for iPhone and iPad expands to 32 new countries, mainly in Africa (Liberia, Congo) and Asia (Laos, Cambodia) but also to some unexplored territories in Europe (Ukraine, Albania)
  • up to now there just wasn’t a localized version of the App Store available
  • An application that is already available in the Apple App Store is not automatically available in the 32 new countries, the publisher need to go to the Contracts, Tax and Banking page first and accept the latest paid applications agreement
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    Point sur le marché des apps dans le monde + étude complète à la clé.
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    Très bonne étude de Vision Mobile
L B

Google Code - 3 views

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    Google's official developer site. Featuring APIs, developer tools and technical resources.
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    Je suis devenu incollable (enfin presque...) sur l'API Youtube.
Vassili BASSAT

8 Ways Mobile Developers Can Make The Most Money On Their Apps - 0 views

  • the amount of money you can generate from an app is highly dependent upon the number of users you have
  • In order to reach critical user adoption levels, engage in user acquisition best practices, from cross-promotion to viral distribution, and from PR to paid in-app advertising
  • Know the lifetime value of your customers by the channels in which they were acquired
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  • Whatever you do, do not fall into the trap of averaging your customer acquisition costs — nor your user values
  • if people use your apps just a few times, an ad-supported model probably doesn’t make sense
  • What you charge for an app should be based largely on how users engage with it.
  • f you have an app that is likely to be used many times – and this is the majority of apps – then free is probably the best option for you.
  • free trials and freemium options are also great avenues for getting users hooked on your services
  • Too many app developers get caught up in the decision of whether to use advertising or virtual currency to monetize their free apps
  • It’s absolutely worthwhile to spend the time and resources required to invest in solid analytics.
  • use the myriad of external tools available, from App Annie to Distimo, to help you make smart decisions about markets to pursue, platforms to prioritize, and other critical strategic decisions to make.
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    source : | TechCrunch date : Juillet 2012 => monétisation apps : - nbre de users - promotion - customer life time value / aquisition channel - pub - free - freemium - virtual currency - analytics
Stephane Y

Mobile Web Design Trends For 2009 | Design Showcase | Smashing Magazine - 0 views

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    Web designers know that the industry involves plenty of change, and continuous adaption and development of skills is required in order to stay up to date. In the past few years, one of the biggest
Marie-Aude GOUMOT

15 Key Elements All Top Web Sites Should Have | Freelance Folder | The Blog For Freelan... - 0 views

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    There are a lot of details to consider when designing and developing a web site. In reality, it can seem like an endless list -- but if you look carefully
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    Ceci est un commentaire pour cet article
Claudine VERDIER ELISSEEV

YouTube - Turning Pages with Digital Music - 0 views

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    One of the coolest things about having music scores in a digital format is the ability to turn pages hands-free! AirTurn (http://airturn.com) has developed t...
Vassili BASSAT

The War For Your Living Room Microsoft's Strategy - 0 views

  • Released in 2005, the Xbox has successfully expanded its significance
  • in countries like Japan (55%) and China (26%)
  • a head start in the Smart TV ecosystem wars
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  • 68.3 million Xboxes in the marketplace,
  • Smart TV shipments have increased 15 percent globally this yea
  • over half of the time spent on the Xbox 360 is with non-gaming applications.
  • US hovers closer to 20 percent
  • it is due in large part to US consumers leveraging connected devices like Microsoft’s Xbox and independent Roku to bridge the smart technology gap
  • The SmartGlass platform allows (and encourages) users to connect their smart phones and tablets from Windows, Android and iOS to their Xbox
  • Ironically opening the platform to other platforms will drive user adoption of Xbox which in turn might be a huge boon to Windows Mobile 8
  • Microsoft needs to use the strength of its living room platform to win over the hearts of mobile users (and app developers)
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    psfk.com 11/11/12 Comment microsoft compte profiter de sa xbox pour augmenter ses part de marché sur ses autres produits connectés (hard et soft)
Vassili BASSAT

Des mannequins espions bientôt dans vos boutiques - 1 views

  • The software can also provide data such as the number of people passing in front of a window at certain times of the day, so retailers can see when there is a greater influx of customers and if some areas risk being overcrowded
  • The $5,000 device, developed by Italian mannequin maker Almax, reveals details about shoppers such as age range, gender, race, and time spent in the store.
  • According to Bloomberg, data gathered by the EyeSee has led to high street retailers adjusting their window displays, store layouts, and promotions, in order to gain more customers and sales
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    Enregistrer le comportement de la ville en face de sa vitrine, de son prospect dans la magasin, et par la même occasion enrichir sa base de données Source : psfk date ; 21/11/12
Vassili BASSAT

The App Economy Is ~$3.5 Billion - 0 views

  • mobile app revenues were a little under $3.5 billion last year
  • App Store had paid out $5 billion to developers since its inception
  • which means it has generated cumulative revenues of $7.15 billion since its introduction in 2008
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    Source : Business Insider Date : 26/06/12 => IOS = la place de marché ou il y a plus de mouvement financier. Attention, le graph ne prend pas en compte les revenus issus des pubs dans les applications
Vassili BASSAT

Companies' Social Media Use Not Limited to Advertising - 0 views

  • this doesn’t necessarily mean just increasing the number of advertising campaigns
  • 57% of them are expecting to hire new staff to enhance their capabilities.
  • 72% said they plan to recruit editorial and content creators
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  • 59% to take on community managers
  • 43% to recruit data analysts
  • they are actively transforming their model for marketing from one of ‘brand management’ to ‘brand curation
  • 88% of the companies surveyed are closely monitoring consumer engagement and participation in social media
  • 81% are looking to measure how social media can turn a purchaser into a brand advocate
  • Asked to name the biggest benefits of social media
  • brand-building (90%)
  • interactivity with customers (89%),
  • buzz-building (88%),
  • insights into consumer opinion (81%).
  • 56% of the study’s respondents are using social media to support market research
  • 40% for product development efforts
  • 24% are using them for internally-focused communications to employees
Vassili BASSAT

Les consommateurs (BtoB) migrent sur le mobile, et vous ? que faites vous ? - 1 views

  • people accessing business directories at least once a week from their mobile devices also rose - up 16% YoY
  • searches from computers were up only 4%
  • - 58% are 34 or younger.
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  • Over half have a household income in excess of $75,000.
  • - They are three and half times more likely than the average mobile media user to access women's magazine content, health information, real estate listings, and job listings via their mobile devices.
  • Google and Yahoo
  • are developing tools to make it easier for consumers to find local businesses via mobile.
  • "Advertisers should be considering a multiplatform approach that combines a print, online and mobile strategy designed with their target consumer in mind."
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    Un post qui explique simplement comment l'internet mobile s'adapte aux problematiques BtoB, et ainsi converge petit à petit avec l'usage du PC. En revanche, je penses que les chiffres sont US only...
Patricia leray

AppleInsider | Startup developers represent one in five on Apple's App Store - 0 views

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    les start-up de créations d'application i-phone ont une carte à jouer
Vassili BASSAT

Facebook's Sponsored Stories Ads Appear in the New App Ticker - 0 views

  • Facebook’s new App Ticker that is displayed on the games Canvas page and lists news of friends engaging with games will also show abbreviated versions of Sponsored Stories, Facebook’s social ad unit
  • This additional placement of Sponsored Stories will improve the ability of advertisers to reach gamers, which could be especially useful for developers looking to gain new users
  • Until the launch of the App Ticker earlier this month, Sponsored Stories only appeared in the ads sidebar to users browsing Facebook. Now, gamers will see entries in their App Ticker marked “Sponsored”.
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  • Sponsored Stories about Pages and websites may also appear in the App Ticker
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